Leveraging Thought Leadership

Peter Winick, Bill Sherman

chris@thoughtleadershipleverage.com

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Booking Overview

Interview podcast focused on the business of thought leadership, including how experts develop, publish, promote, and scale ideas; it regularly features executives, authors, professors, speakers, publishing professionals, and other thought-leadership practitioners. Agencies could credibly pitch established or emerging authors, business leaders, keynote speakers, academics, publishers, publicists, and experts with firsthand experience turning specialized ideas into influential platforms; booking difficulty is medium because the show welcomes both prominent figures and first-time authors but maintains substantive credential expectations.

Metrics

Episodes: 727

Frequency: Multiple_weekly

Rating: 5.0/5.0

Estimated listeners: 1k-10k

Gender skew: Neutral

Location: USA

YouTube: 746 subscribers

Instagram: 1.1k followers

Contact Information

chris@thoughtleadershipleverage.com

For verified host and producer emails, sign up to view.

Host

Peter Winick - Thought leadership strategist and co-host who works with organizations and experts to develop and scale influential ideas.

Bill Sherman - Thought leadership practitioner and co-host who works with experts and organizations to turn ideas into scalable platforms, books, and other forms of influence.

Booking Intelligence

Booking Requirements

medium
Typical Credentials:  
Subject-matter experts with substantial firsthand experience, including business executives, established or first-time authors, keynote speakers, professors, publishers, publicists, speaking coaches, and thought-leadership practitioners.
Required Achievements:  
Authored a published book, Founded or led a company, Built expertise through significant professional experience, Delivered keynote speeches or developed a speaking platform, Held an academic, publishing, publicity, or business leadership role

Recent Guest Discussions

John Winsor - Experience-based Thought Leadership, Building Influence, The Future Of Work, Artificial Intelligence, And Deciding When An Idea Warrants An Article, Keynote, Or Book.

Sandy Smith - Book Launches, Long-term Author Visibility, Audience Readiness, Publicity Strategy, Podcast Appearances, And Building A Lasting Platform Around A Book.

Rand Selig - Redefining Professional Success, Publishing And Marketing A Book, Podcast Guesting, Ai-assisted Content Creation, And Building Visibility Without Conventional Self-promotion.

Recent Topics

Thought Leadership, Publishing, Public Speaking, Personal Branding, Business Strategy

Episodes

Here's the recent few episodes on
Leveraging Thought Leadership
:

Building A Leadership Framework Backed By Data | Benjamin Granger | 728

July 30, 2026

Why do we size up a rude stranger in seconds and decide they don't belong in our "tribe"? Dr. Benjamin Granger has a term for it: the evolutionary hangover — his phrase for the cognitive biases our brains evolved for savanna survival and never quite retired. As Chief Workplace Psychologist at Qualtrics, Granger spends his days distilling billions of data points on how employees and customers really feel, and in this episode he brings that same lens to his new USA Today bestseller, A Leader W...

Why Thought Leadership Needs Real Experience, Not Theory | John Winsor | 727

July 26, 2026

What happens when the person telling your success story wasn't actually in the room? That's the moment that pushed John Winsor — Founder and Chairman of Open Assembly, Harvard Business School executive fellow, and author of six books including the bestselling Open Talent — to write a widely discussed piece questioning the entire thought leadership industry. In this conversation with Peter Winick, Winsor traces his path from launching a regional sports magazine (sold to Condé Nast) through d...

Why Your Book Launch Is Just the Beginning | Sandy Smith | 726

July 19, 2026

You just spent two years writing a book. Now what? That's the question at the center of this conversation about book publicity, expectations, and the long game of building a body of work. Bill Sherman sits down with Sandy Smith, CEO of Smith Publicity, to unpack what a smart book launch actually looks like — and why most of the excitement (and anxiety) authors feel in the 60 days around publication misses the point. Sandy's first move with any client is to ask what success looks like a year...

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