Intended Consequences

Publicly listed emails

info@conversionsciences.com

thelab@conversionsciences.com

beans@conversionsciences.com

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054-The Future of CRO with Sahil Patel

September 02, 2026

Two roads diverged in the CRO industry. Brian Massey chose to keep his agency small. Sahil Patel runs Spiralize, one of the largest in the field, with more than 170 people. In this conversation, they compare notes across that divide. Sahil shares what he learned the hard way as a first-time CEO in healthcare tech, why CRO's horizontal market changed his thinking, and why a CEO's identity and business are so hard to pull apart. Then the conversation turns to AI. B2B sites have watched 20-30% o...

053: Using AI to Generate Copy that Converts

June 15, 2026

AI can write website copy that outperforms 80% of what is online today. You just have to teach it who it is writing for. In this episode of Intended Consequences, Conversion Sciences founder Brian Massey shows you how to use AI to generate website copy that actually converts. The secret is not a better prompt. It is writing for the four ways people make buying decisions. You will learn the Modes of Research framework, first published in "Waiting for Your Cat to Bark," and how to map it onto M...

052: The Third Partner: Optimizing Your Website for AI Recommendations with Andy Crestodina

February 05, 2026

Digital marketing is undergoing a seismic shift. In this episode, Brian Massey sits down with marketing strategist Andy Crestodina to explore how AI is becoming the "third partner" in every customer relationship—and what that means for your website and content strategy. Discover why traditional SEO tactics are losing effectiveness for top-of-funnel content, while bottom-of-funnel optimization matters more than ever. Andy reveals how to train AI models to recommend your brand, including pract...

From A to B · Low booking difficulty · 100 - 1,000 listeners

How do I get in touch with Intended Consequences?

Intended Consequences is hosted by Brian Massey. Its publicly listed emails are info@conversionsciences.com, thelab@conversionsciences.com, and beans@conversionsciences.com. For guest bookings, the host or producer is usually the best person to reach. Podseeker helps you find direct host and producer contacts and pitch from your own inbox.

What is the email for Intended Consequences?

The publicly listed emails for Intended Consequences: info@conversionsciences.com, thelab@conversionsciences.com, and beans@conversionsciences.com.

How many listeners does Intended Consequences have?

Podseeker estimates Intended Consequences reaches 100 to 1,000 listeners per episode. Only the publisher has exact numbers.

Who is an ideal guest for Intended Consequences?

Intended Consequences typically books working professionals with real expertise. Typical guest background: Experienced marketing strategists, CRO and experimentation specialists, digital marketing practitioners, marketing technology founders, and professionals with practical results or distinctive frameworks. Common among recent guests: Founded or led a marketing, conversion optimization, or experimentation company; Developed recognized frameworks or testing methodologies; Demonstrated practical results in digital marketing, advertising, SEO, or website optimization. Recent guests include Andy Crestodina, Deborah O'Malley, and Joe Putnam.

How hard is it to get booked on Intended Consequences?

Medium. Guests usually need solid credentials in the topic and an idea that fits the show.

What topics does Intended Consequences cover?

Recent episodes cover Conversion Optimization, Behavioral Science, Digital Marketing, Experimentation, and Copywriting. Pitch an idea tied to one of these topics and mention a recent episode.