Episodes: 76
Frequency: Monthly
Rating: 5.0/5.0
Estimated listeners: 100 - 1,000
Listener location: USA
YouTube: 111 subscribers
Publicly listed emails
podfromatob@gmail.com
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Shiva Manjunath - Digital marketing and experimentation professional focused on conversion optimization, data-informed decision-making, and experimentation programs.
Nils Stotz - The Practical Value And Limitations Of Synthetic Users, Applying Human Standards To Synthetic-user Research, And Prediction In Conversion Rate Optimization.
Gertrud Anirudhan - The First 30 Days In A CRO Role, Balancing Tactical Execution With Organizational Politics, And Evaluating When To Copy Competitors.
Mallory Randall - Career Progression, Understanding Organizational Peers, Pushing Back Constructively, Prioritizing Battles, And Influencing Stakeholders Beyond Being Technically Correct.
Josh Silverbauer - Turning Data Into Action, Communicating Data With Trust And Authority, Data-engineering Communication, And The Practical Value Of Dashboards.
Synthetic Users Debate ft. Nils Stotz
October 07, 2026
Are synthetic users actually valuable? Or are they just another part of the AI hype cycle?Nils 'Dolla Billz' Stotz joined this ep to flesh out his research into synthetic users, and I gave him significant pushback. We ended up agreeing on more than I was anticipating tbh, but he is clearly doing the research to see how synthetic users are valuable now! And he shared what he's currently doing today. We got into:- Exactly where synthetic users excel and are valuable, but where they ...
Your First 30 Days as a CRO ft. Gertrud Anirudhan
September 09, 2026
What do you .... actually do in your first 30 days as a CRO? Besides like health insurance and get a laptop, and fight with IT to get access to all the tools? Gertrud “Valhalla” Anirudhan joined this ep to share her wisdom, AND journey, into this, as she recently joined a company and actually went through those 30 days. She's ex-Speero, so you know we talked mad shit about Ben Labay ;) We got into:- What you should aim to accomplish in 30 days, tactically (not just 'build a culture of...
Lessons from a Battle Tested VP ft. Mallory Randall
August 12, 2026
This is a bit of a unique episode - not your usual "how to build a culture of experimentation" type episode. And you shouldn't skip this episode because 'it's not experimentation so i don't care' - this episode is SUPER important for anyone in an individual contributor role to hear her wisdom. Mallory "Take the Mantle" Randall is a seasoned veteran who's gone through all of the different stages in her career. And she's learned super valuable car...
TheeDigital’s GrowthCast · Low booking difficulty · < 100 listeners
Keep Optimising · Medium booking difficulty · 1,000 - 10,000 listeners
The Smart Marketer Podcast · Medium booking difficulty · 1,000 - 10,000 listeners
From A to B is hosted by Shiva Manjunath. Its publicly listed email is podfromatob@gmail.com. For guest bookings, the host or producer is usually the best person to reach. Podseeker helps you find direct host and producer contacts and pitch from your own inbox.
The publicly listed email for From A to B: podfromatob@gmail.com.
Podseeker estimates From A to B reaches 100 to 1,000 listeners per episode. Only the publisher has exact numbers.
From A to B typically books working professionals with real expertise. Typical guest background: Experienced practitioners or leaders in digital marketing, conversion rate optimization, experimentation, analytics, data, or product decision-making, with practical experience and informed opinions to share. Common among recent guests: Leadership of experimentation, CRO, analytics, or data programs; Progression into senior marketing, product, analytics, or revenue leadership roles; Practical experience applying data and experimentation to organizational or business decisions. Recent guests include Nils Stotz, Gertrud Anirudhan, and Mallory Randall.
Low. A guest with relevant expertise and a clear angle for its audience has a realistic chance.
Recent episodes cover Business, Digital Marketing, Experimentation, Conversion Optimization, and Data Analytics. Pitch an idea tied to one of these topics and mention a recent episode.
Publicly listed emails
podfromatob@gmail.com
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