Impact Pricing

Mark Stiving, Ph.D.

Booking Overview

A pricing-focused business podcast centered on value creation, pricing strategy, and winning higher-value sales, combining solo educational episodes with occasional interviews of experienced pricing leaders and consultants. Agencies could credibly pitch pricing executives, commercial strategy experts, negotiation specialists, and advisors with substantial experience applying artificial intelligence to pricing; booking difficulty is medium because the show favors established subject-matter expertise.

Metrics

Episodes: 500

Frequency: Multiple_weekly

Rating: 4.9/5.0

Estimated listeners: 1k-10k

Gender skew: Unknown

Location: USA

YouTube: 991 subscribers

Contact Information

Publicly listed emails

mark@impactpricing.com

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Host

Mark Stiving, Ph.D. - Pricing expert who teaches businesses how to understand buyer-perceived value and use it to build, market, and sell products at higher prices.

Booking Intelligence

Booking Requirements

medium

Typical Credentials:

Senior pricing executives, pricing consultants, and commercial strategy professionals with substantial experience improving pricing performance and applying technology to business decisions.

Required Achievements:

Executive leadership of pricing or commercial strategy organizations, Founding or leading a pricing consultancy or technology company, More than 25 years of relevant pricing experience

Recent Guest Discussions

Adrienne Gordon - Artificial Intelligence Adoption In Pricing, Human-ai Pricing Teams, Automated Negotiations, Pricing Strategy, And Commercial Performance.

Recent Topics

Pricing, Value, Sales, Negotiation, Buyer Psychology

Episodes

Here's the recent few episodes on

Impact Pricing

What Are You Really Charging For? The Business Problem Behind AI Pricing with Manu Mehra

August 24, 2026

Manu Mehra is Head of AMER Industries Strategic Deal Pricing at Databricks, with more than 12 years of experience across pricing, product, cloud, and AI, including Google Cloud and Thermo Fisher Scientific. He brings a practical perspective on how AI is changing the way companies think about outcomes, value, platforms, and pricing models. In this episode, Manu explains why traditional pricing models don't neatly fit AI, why outcome-based pricing is compelling but difficult to standardize, and...

Buyer Insight: Stop Measuring WTP. Start Shaping It.

August 21, 2026

This is an Impact Pricing Blog published on June 8, 2026, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/stop-measuring-wtp-start-shaping-it/ If you have any feedback, definitely send it. You can reach us at mark@impactpricing.com. Now, go make an impact. Connect with Mark Stiving: Email: mark@impactpricing.com LinkedIn: https://www.linkedin.com/in/stiving/

Stop Asking AI "What Should I Charge?" with George Boretos

August 17, 2026

George Boretos is the founder and CEO of FutureUp, where he helps companies uncover hidden revenue and margin opportunities through AI, predictive analytics, and pricing science. In this episode, he explains why AI can't simply tell you what to charge, how machine learning can uncover pricing opportunities, and why competitor pricing data can sometimes make your model worse. Why You Have to Check Out Today's Podcast: Learn where AI actually helps pricing from price optimization and segment...

Publicly listed emails

mark@impactpricing.com

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