ICS Podcast: Everything Digital

Publicly listed emails

info@ics-digital.com

jack.mattison@ics-digital.com

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Beyond Clicks: Measuring Decision Distance in AI Search with Giulia Panozzo

October 12, 2026

Clicks, rankings and traffic tell us what happened, but do they explain why someone chose one brand over another?In this episode of Everything Digital, Laura Smith speaks to neuroscientist turned marketer Giulia Panozzo about Decision Distance: the gap between the motivations driving a customer’s decision and the messages a brand communicates.They explore why traditional SEO metrics only tell part of the story, how brands can identify genuine decision drivers, and what it takes to balance aud...

The Human-Machine Memory Gap: Introducing Distinctiveness Intelligence® with Laura Smith

September 28, 2026

In this episode Ben Thompson, Senior Account Manager sits down with Laura Smith, Head of Client Strategy to discuss The Human-Machine Memory Gap - a whitepaper launched by ICS earlier this year. They discuss the research that went into the piece, why it's important for marketers working in SEO or AI search, and how its development informed the launch of Distinctiveness Intelligence, a data-led, behavioural and performance-powered proprietary framework that strengthens visibility, enhances AI ...

AI, Prompting & the Future of Design

September 07, 2026

In this episode, Jack and Elena from the ICS-digital creative team dig into where AI prompting meets traditional design. They'll discuss why a good prompt is really just a good old-fashioned brief, how to move from vague first attempts to polished outputs through iteration, and why AI makes systems thinking, business awareness and good taste more valuable than ever.

E-Coffee with Experts · Low booking difficulty · < 100 listeners

Beyond The Search Bar · Medium booking difficulty · 100 - 1,000 listeners

How do I get in touch with ICS Podcast: Everything Digital?

ICS Podcast: Everything Digital is hosted by Ben Thompson and Martin Calvert. Its publicly listed emails are info@ics-digital.com and jack.mattison@ics-digital.com. For guest bookings, the host or producer is usually the best person to reach. Podseeker helps you find direct host and producer contacts and pitch from your own inbox.

What is the email for ICS Podcast: Everything Digital?

The publicly listed emails for ICS Podcast: Everything Digital: info@ics-digital.com and jack.mattison@ics-digital.com.

How many listeners does ICS Podcast: Everything Digital have?

Podseeker estimates ICS Podcast: Everything Digital reaches fewer than 100 listeners per episode. Only the publisher has exact numbers.

Who is an ideal guest for ICS Podcast: Everything Digital?

ICS Podcast: Everything Digital typically books working professionals with real expertise. Typical guest background: Senior marketers, agency founders, heads of content, executives at established industry organizations, and specialist advisers with practical expertise in digital marketing, creative work, AI, or marketing law. Common among recent guests: Founder or executive leadership of a specialist agency or professional organization; Senior responsibility for content, marketing, or events at an established brand or industry platform; Recognized specialist expertise in marketing law, AI, digital strategy, or regulated-sector communications. Recent guests include Oliver Smith, Carsten Lackner, and Sharon Toerek.

How hard is it to get booked on ICS Podcast: Everything Digital?

Medium. Guests usually need solid credentials in the topic and an idea that fits the show.

What topics does ICS Podcast: Everything Digital cover?

Recent episodes cover Business, Digital Marketing, Seo, Digital Pr, and Multilingual Content. Pitch an idea tied to one of these topics and mention a recent episode.