How to Change the World

catherine@javelina.co

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Ep. 203 - The Power of Rebranding and How to Get It Right (From Leaders Who've Done It)

June 03, 2026

Rebranding can feel like a surface-level change. A new logo, a new color palette, maybe a refreshed website. But in practice, it goes much deeper than that. In this episode, Catherine brings together three social change leaders to share what it really looks like to go through a rebrand, why they chose to do it, and what powerful outcomes it created for their organizations. From community safety and youth development to conservation advocacy, each organization is working in a different space, ...

Ep. 202 - Why Isn't Our Marketing Working? (And How to Make It Work Without Doing More)

May 20, 2026

If your marketing isn't working the way it used to, it's easy to assume the answer is to do more. More posts. More emails. More campaigns. More everything. In this episode, host Catherine breaks down why that instinct often leads to burnout instead of results and offers a clearer way to diagnose what's actually going on. She introduces the two root issues behind most marketing challenges: a brand clarity problem or a marketing reach problem, and explains how they can feel the same but require...

Ep. 201 - Write a Book That Changes the World: A Conversation with My Publisher, Jesse Finkelstein

May 06, 2026

Writing a book can feel overwhelming, with so many paths, so many unknowns, and no clear place to start.   In this episode, Jesse Finkelstein, co-founder of Page Two (the publisher of Catherine's new book) pulls back the curtain on the publishing process and what it really takes to create a book that matters. They explore the different publishing paths available today, why hybrid publishing is gaining traction, and how authors can think strategically about their goals, their audience, and the...