Booking Overview
Metrics
Episodes: 72
Frequency: Weekly
Rating: 4.6/5.0
Estimated listeners: 1,000 - 10,000
Listener location: Australia
Instagram: 303.0k followers
Contact Information
Publicly listed emails
podcasts@fairfaxmedia.com.au
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Host
Lauren Sams - Co-host of How I Made It, interviewing entrepreneurs and business leaders about the origins and growth of their companies.
Yolanda Redrup - Co-host of How I Made It, covering the experiences and lessons of entrepreneurs who have built substantial businesses.
Booking Intelligence
Booking Requirements
Recent Guest Discussions
Anthony Woods - Building Grafana Labs, Software Entrepreneurship, Product Development, And Scaling A Global Technology Company.
Ben Young - Launching Frank Green, Reusable Consumer Products, Sustainability, And Building A Recognizable Brand.
Nicole Eckels - Identifying A Consumer Product Opportunity, Building A Fragrance Business, And Expanding An Australian Brand Internationally.
Bill Beament - Scaling Mining Businesses, Leadership, Company Turnarounds, And Developing Critical-minerals Ventures.
Bruna Papandrea - Building A Career In Hollywood, Producing Major Film And Television Projects, And Navigating The Entertainment Business.
Recent Topics
Episodes
Anthony Woods was a uni dropout. Now his tech company is worth $13b
September 15, 2026
When Anthony Woods was growing up in Perth, he and his dad had a deal: “He [dad] would break the home computer, and I would fix it.” The seeds of his career would grow from this family pastime. The software engineer is now the co-founder of Grafana Labs, a tech company valued at $13 billion with 25 million users around the world who rely on its simple-to-use data visualisation services. In the final episode of season six of How I Made It, host Lauren Sams finds out how...
This ex-dealmaker defied the sceptics to build cult brand Frank Green
September 08, 2026
When Ben Young first pitched his idea for reusable coffee cups, his business strategy colleagues dismissed it.“The smartest guys in the room said it was silly; I was being an idiot because why would you have a reusable cup when [you] can just put the old one in the bin, not think about it anymore, and get on with [your] day,” recalls Young.But after seeing first hand the effects single-use plastics have on the environment while working at Cleanaway Waste Management, he knew he was...
Nicole Eckels’ multimillion-dollar idea was sitting right under her nose
September 01, 2026
When Nicole Eckels moved to Sydney in 2005, one of the first things she did was go to David Jones to shop for her new apartment.On the lookout for a fragrant candle to scent her home, what she found was a gap in the market.Now the founder and CEO of Glasshouse Fragrances, Nicole has grown her company into a global powerhouse, with products stocked in more than 10 countries including the US.On this week’s episode of How I Made It, host Lauren Sams finds out how this New York-born entrepr...
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Frequently asked questions
How do I get in touch with How I Made It?
How I Made It is hosted by Lauren Sams and Yolanda Redrup. Its publicly listed email is podcasts@fairfaxmedia.com.au. For guest bookings, the host or producer is usually the best person to reach. Podseeker helps you find direct host and producer contacts and pitch from your own inbox.
What is the email for How I Made It?
The publicly listed email for How I Made It: podcasts@fairfaxmedia.com.au.
How many listeners does How I Made It have?
Podseeker estimates How I Made It reaches 1,000 to 10,000 listeners per episode. Only the publisher has exact numbers.
Who is an ideal guest for How I Made It?
How I Made It typically books industry leaders. Typical guest background: Founders, CEOs, and senior business or creative leaders with a substantial record of building, scaling, or transforming companies, brands, or major productions. Common among recent guests: Built or scaled a nationally or internationally recognized company; Created a multibillion-dollar or globally distributed business; Established a prominent consumer brand. Recent guests include Anthony Woods, Ben Young, and Nicole Eckels.
How hard is it to get booked on How I Made It?
High. It mostly books established leaders in its field.
What topics does How I Made It cover?
Recent episodes cover Business, Entrepreneurship, Company Scaling, Leadership, and Startups. Pitch an idea tied to one of these topics and mention a recent episode.
Publicly listed emails
podcasts@fairfaxmedia.com.au
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