History of California Podcast

Jordan Mattox

jordanmattox@gmail.com

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Booking Overview

A narrative history-focused California series hosted by Jordan Mattox, featuring in-depth conversations with historians and cultural experts. It’s a strong fit for PR opportunities tied to scholarship, state/regional identity, archives, and industry history (e.g., wine, media, labor).

Metrics

Episodes: 100

Frequency: Monthly

Rating: 4.5/5.0

Estimated listeners: 1k-10k

Gender skew: Male

Location: USA

Contact Information

jordanmattox@gmail.com

For verified host and producer emails, sign up to view.

Host

Jordan Mattox - Host of the History of California Podcast. He explores California’s history through narrative histories and in-depth conversations with experts, interviewing writers and academics to place state ev...

Booking Intelligence

Booking Requirements

medium
Typical Credentials:  
Scholars (PhDs/academic historians), published authors (books/substacks), and subject-matter experts with credible research or deep industry lineage; often historians focused on California’s cultural, labor, media, and economic history.
Required Achievements:  
Authored history books, Published academic or research work, Recognized subject-matter expertise in California studies, Notable publishing footprint (book releases, major writing platforms)

Recent Guest Discussions

Kevin Ferguson - History Of California Wine; Prohibition And Industry Shifts; Judgment Of Paris; Boutique Wine Boom; Gemello Family Lineage

Dr. Peter Richardson - Rolling Stone’s Rise In Relation To Bay Area Counterculture And Media Failures; Cultural/political History Of The Region; Book Recommendations

Dr. Julia Ornelas-Higdon - Race, Labor, And Power In The Industrialization Of California Wine; Indigenous And Immigrant Labor Roles; Historiographical Shifts

Recent Topics

California, History, Wine, Labor, Race

Episodes

Here's the recent few episodes on
History of California Podcast
:

180 - Kevin Ferguson, The Gemello Winery and A History of California Wine

May 22, 2026

California had 1,000 wineries in 1910. By 1965, it had 225. The story of how the industry collapsed, came back, and quadrupled past 4,800 wineries today runs straight through one Piedmontese immigrant family — and Kevin Ferguson's. In this episode, Jordan sits down with Kevin — writer, former brand marketer, and great-grandson of John Gemello, founder of the Gemello Winery in Mountain View — to trace California wine from Prohibition's lost expertise through the 1976 Judgment of Paris and the ...

179 - Dr. Peter Richardson, Brand New Beat: The Wild Rise of Rolling Stone Magazine

April 24, 2026

Historian Peter Richardson joins Jordan Mattox to discuss his new book, Brand New Beat: The Wild Rise of Rolling Stone Magazine, and to situate the magazine within the broader cultural and political history of the San Francisco Bay Area. Dr. Richardson — whose previous work includes a biography of Carey McWilliams and studies of Ramparts Magazine and the Grateful Dead — argues that Rolling Stone's founding in November 1967 cannot be understood apart from the counterculture it both chronicled ...

178 - Dr. Julia Ornelas-Higdon, The Grapes of Conquest: Race, Labor, and the Industrialization of California Wine

April 16, 2026

California wine is often wrapped in romance—rolling vineyards, pioneering families, and world-class vintages. But beneath that familiar story lies a far more complex history of conquest, labor, race, and power. In this episode of the History of California Podcast, Jordan Mattox sits down with historian Dr. Julia Ornelas-Higdon, author of The Grapes of Conquest, to uncover the hidden foundations of one of the state’s most iconic industries. Together, they trace the evolution of California agri...

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