Gym Business - Business for Unicorns Podcast

Mark Fisher, Michael Keeler

Booking Overview

A host-led business strategy podcast focused on helping brick-and-mortar gym owners and fitness studio operators improve marketing, operations, revenue, and sustainability, with recent episodes centered on the hosts and client case studies rather than confirmed external interviews. Agencies may consider accomplished gym owners or fitness-business operators with demonstrable growth results, but the show does not currently establish a dependable external-guest booking pattern, so its booking opportunity is uncertain.

Metrics

Episodes: 560

Frequency: Multiple_weekly

Rating: 4.9/5.0

Estimated listeners: 1k-10k

Gender skew: Unknown

Location: USA

Instagram: 11.0k followers

Contact Information

michael@businessforunicorns.com

For verified host and producer emails, sign up to view.

Host

Mark Fisher - Co-founder of Business for Unicorns and Mark Fisher Fitness, which he built and sold with Michael Keeler as a $34-million business.

Michael Keeler - Co-founder of Business for Unicorns and Mark Fisher Fitness, which he built and sold with Mark Fisher as a $34-million business.

Booking Intelligence

Booking Requirements

medium
Typical Credentials:  
Operators, consultants, or executives with direct experience improving gym performance (retention, marketing effectiveness, hiring/internships) and/or selling operational platforms to gym owners.
Required Achievements:  
Demonstrated results in gym growth or retention, Leadership or influential role at fitness-operator-focused software/platform companies, Recognized expertise tied to measurable operational improvements

Recent Guest Discussions

Mike Weust - Retention And Retention-before-ad-spend Strategy; Gym Operations And Growth Planning (implied).

Recent Topics

Gym Management, Fitness Business, Marketing, Operations, Leadership

Episodes

Here's the recent few episodes on
Gym Business - Business for Unicorns Podcast
:

Episode 560: Special Episode: Inside the Top 10%: What the Best Gyms Do Differently with Wodify CEO Brendan Rice

July 13, 2026

This episode is brought to you by Wodify — gym management software built for founders like you. Right now, new customers get $100 off per month, for life. Learn more in the show notes or visit wodify.com. About Business for Unicorns Business for Unicorns helps gym owners and fitness studio operators build profitable, sustainable businesses without burning out. Founded by Mark Fisher and Michael Keeler —who built and sold the $34-million Mark Fisher Fitness —BFU provides coaching, mentorship,...

Episode 559: Special Episode: Mental Health First Aid for Leaders with Michael Keeler

July 06, 2026

Want 30 days of free done-for-you marketing from the agency we trust? Claim a (yes, actually) free 30-day trial with Gym Member Machine here: https://join.gymmembermachine.com/freeunicorns About Business for Unicorns Business for Unicorns helps gym owners and fitness studio operators build profitable, sustainable businesses without burning out. Founded by Mark Fisher and Michael Keeler —who built and sold the $34-million Mark Fisher Fitness —BFU provides coaching, mentorship, courses, and eve...

Episode 558: From 50 to 150 Members: How Tim Concannon Tripled His Revenue

July 03, 2026

To grab a ticket for Seattle click HERE. And use the code SEATTLE26EARLYBIRD to save $300. Ready to Grow Your Gym? If you're a gym owner with 30+ clients looking to add $5k-$10k/month in the next 90 days, book your FREE Brainstorm Call HERE. About Business for Unicorns Business for Unicorns helps gym owners and fitness studio operators build profitable, sustainable businesses without burning out. Founded by Mark Fisher and Michael Keeler —who built and sold the $34-million Mark Fisher Fitness...

michael@businessforunicorns.com

For verified host and producer emails, sign up to view.

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