Gym Business - Business for Unicorns Podcast

Mark Fisher, Michael Keeler
michael@businessforunicorns.com (+1 verified host & producer email)

Booking Overview

This show helps brick-and-mortar gym owners grow profitable, sustainable fitness businesses with practical systems and marketing guidance. For PR, it’s a strong platform for business/operations experts and gym-industry strategists who can speak to revenue growth without burnout.

Metrics

Episodes: 546

Frequency: Multiple_weekly

Rating: 4.9/5.0

Estimated listeners: 1k-10k

Gender skew: Male

Location: USA

30s Ad: 75 - 91, 60s Ad: 88 - 104

Host

Mark Fisher - Co-founder of Business for Unicorns; built and sold the $34-million Mark Fisher Fitness. Provides coaching, mentorship, courses, and events for gym owners focused on revenue growth, systemizing ope...

Michael Keeler - Co-founder of Business for Unicorns alongside Mark Fisher. Works with gym owners and fitness studio operators via coaching, mentorship, courses, and events aimed at sustainable profitability and re...

Booking Intelligence

Booking Requirements

medium
Typical Credentials:  
Operators, consultants, marketers, or educators with proven experience scaling brick-and-mortar gyms/fitness studios (often with recognizable frameworks, direct revenue impact, or a track record teaching/mentoring gym owners).
Required Achievements:  
Built and scaled a successful gym/fitness studio, Documented pricing, growth, and operations frameworks, Created courses/coaching programs for gym owners, Demonstrated revenue/profit growth through repeatable systems

Recent Guest Discussions

Mark Fisher - Business Growth Guidance For Gym Owners (e.g., A 'superpower' For Growth)

Rich Thaw - Pricing And Growth Strategy (the Trap Of Trading Dollars For Hours And How To Get Out)

Recent Topics

Gym, Fitness, Business, Marketing, Operations, Revenue, Profitability, Systems, Client Experience, Burnout

Episodes

Here's the recent few episodes on
Gym Business - Business for Unicorns Podcast
:

Episode 546: You Need This Superpower to Grow Your Gym with Mark Fisher

May 22, 2026

To get our Gym Owner Report Card, click HERE. About Business for Unicorns Business for Unicorns helps gym owners and fitness studio operators build profitable, sustainable businesses without burning out. Founded by Mark Fisher and Michael Keeler —who built and sold the $34-million Mark Fisher Fitness —BFU provides coaching, mentorship, courses, and events for gym owners ready to grow revenue, systemize operations, and create more freedom in their lives. To learn more, check out businessforuni...

Episode 545: The Trap of Trading Dollars for Hours (And How to Get Out) with Rich Thaw

May 18, 2026

To get our Raise Your Rates Playbook, click HERE. About Business for Unicorns Business for Unicorns helps gym owners and fitness studio operators build profitable, sustainable businesses without burning out. Founded by Mark Fisher and Michael Keeler —who built and sold the $34-million Mark Fisher Fitness —BFU provides coaching, mentorship, courses, and events for gym owners ready to grow revenue, systemize operations, and create more freedom in their lives. To learn more, check out businessfo...

Episode 544: Michael's Proven Framework for Managing Up to Your Boss

May 15, 2026

Get our best offers for gym owners in 2026, click HERE. About Business for Unicorns Business for Unicorns helps gym owners and fitness studio operators build profitable, sustainable businesses without burning out. Founded by Mark Fisher and Michael Keeler —who built and sold the $34-million Mark Fisher Fitness —BFU provides coaching, mentorship, courses, and events for gym owners ready to grow revenue, systemize operations, and create more freedom in their lives. To learn more, check out busi...

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