Episodes: 76
Frequency: Irregular
Rating: 4.8/5.0
Estimated listeners: 100 - 1,000
Gender skew: Male
Listener location: USA
YouTube: 227 subscribers
Instagram: 399 followers
Publicly listed emails
hello@thebusinessgrowers.com
laura@thebusinessgrowers.com
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Laura Johns - Founder and CEO of The Business Growers, a growth consultancy serving managed service providers and IT companies. She previously spent nearly a decade as a marketing leader inside an MSP and is the...
Brian Latchford - How Msps Can Add Mobile Connectivity And Recurring Revenue Through Managed Mobility And MVNO Partnerships.
Brian Strong - Building Repeatable MSP Sales Processes, Improving Sales Performance, Tracking Sales Kpis, And Moving Upmarket.
Lydia Walker - Scaling MSP Operations, The Visionary-integrator Model, Founder Dependency, And Building Operational Infrastructure For Growth.
Your Tech Stack is Not a Differentiator
October 07, 2026
Your MSP doesn't need a new tool to win more deals. It needs a message prospects can repeat back.In this episode of the Get More MSP Leads podcast, Laura Johns explains why having the same tech stack as the MSP down the street isn't the problem it's made out to be, and what actually gets a buyer to pick you over a cheaper option.Laura opens with a stat that's been getting a lot of attention: 92% of MSPs run basically the same tech stack. Same tools, same vendors, same certifications. Her take...
How to Get More MSP Clients Without Spamming Your Market
September 30, 2026
How do you get more MSP clients without burning your market? You stop counting outbound touches and start counting the conversations where you knew something true about the buyer.One marketing company in our space is now promising MSPs 4,000 automated outbound touches a week. No SDR required. On paper, that sounds like the answer to everything. Most MSP owners I talk to would be thrilled with 40 touches a week done consistently.So I did the math. 4,000 touches a week is 208,000 touches a year...
Why more leads won't fix your MSP's sales problem
September 16, 2026
More leads will not fix a sales pipeline nobody is working. That is the lesson from a recent client visit where Laura Johns and her COO, Lydia Walker, found hundreds of open quotes sitting untouched inside a multi million dollar MSP. Active revenue nobody on the sales team was following up on.In this episode of Get More MSP Leads, Laura explains why the request she hears most, "we need more leads," is rarely the right diagnosis. Most MSPs asking for more leads already have plenty sitting in t...
Get More MSP Leads with Laura Johns | Predictable Revenue for MSPs is hosted by Laura Johns. Its publicly listed emails are hello@thebusinessgrowers.com and laura@thebusinessgrowers.com. For guest bookings, the host or producer is usually the best person to reach. Podseeker helps you find direct host and producer contacts and pitch from your own inbox.
The publicly listed emails for Get More MSP Leads with Laura Johns | Predictable Revenue for MSPs: hello@thebusinessgrowers.com and laura@thebusinessgrowers.com.
Podseeker estimates Get More MSP Leads with Laura Johns | Predictable Revenue for MSPs reaches 100 to 1,000 listeners per episode. Only the publisher has exact numbers.
Get More MSP Leads with Laura Johns | Predictable Revenue for MSPs typically books working professionals with real expertise. Typical guest background: MSP founders and executives, IT-services operators, telecom and managed-mobility leaders, or experienced sales and operations professionals with direct responsibility for business growth and repeatable systems. Common among recent guests: Scaled an MSP or IT-services company significantly; Built or led repeatable sales, marketing, or operating systems; Demonstrated expertise in telecom, managed mobility, or technology services. Recent guests include Brian Latchford, Brian Strong, and Lydia Walker.
Low. A guest with relevant expertise and a clear angle for its audience has a realistic chance.
Recent episodes cover Business, Entrepreneurship, Managed Service Providers, Lead Generation, and Sales Pipeline. Pitch an idea tied to one of these topics and mention a recent episode.
Publicly listed emails
hello@thebusinessgrowers.com
laura@thebusinessgrowers.com
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