Episodes: 100
Frequency: Weekly
Rating: 4.7/5.0
Estimated listeners: 1,000 - 10,000
Listener location: USA
YouTube: 4.6k subscribers
Instagram: 1.9k followers
Publicly listed emails
evh1976@gmail.com
erik@franchisesecrets.com
Looking for the right person? Join Podseeker to find direct host and producer contacts and manage your podcast outreach.
Erik Van Horn - Franchising specialist, franchisee, consultant, investor, and entrepreneur who shares practical strategies for buying, growing, operating, and selling franchise businesses.
Jesse Cole - Attention-driven Marketing, Experimentation, Customer Loyalty, Differentiation, Brand Building, And Visionary Leadership.
Geoff Woods - Strategic Use Of Artificial Intelligence, The CRIT Framework, Ai-powered Financial Analysis, 80/20 Prioritization, AI Agents, And Leadership.
Jon Harmeling - Chick-fil-a's Operator Model, Servant Leadership, Employee Development, Artificial Intelligence In Operations, And Building Businesses That Do Not Depend On The Owner.
Why You're Losing Sales (And How to Fix It)
October 13, 2026
A great product and a friendly conversation don't automatically close a sale. So where does the deal fall apart? Erik talks with Morgan, a sales leader at Zingas, about the mistakes that cost businesses customers and how to improve the process from the first conversation to the follow-up. They break down how to build trust without forcing small talk, ask questions that uncover what customers actually need, handle objections before they become roadblocks, and ask for the sale without being...
How I Turn My Experience Into an AI Content Machine
October 06, 2026
Someone asked me whether my social posts were really coming from me or from AI. Here's my answer. In this episode of Franchise Secrets, I share how I use AI to turn years of podcasts, mastermind conversations, and firsthand business experience into content that still sounds like me. I break down how I brainstorm, refine my posts, and organize my knowledge into a central "brain." I also explain how franchise owners and entrepreneurs can start doing the same. There's a difference between ...
How AI-Generated Questions Can Blow Up Your Business Deal
September 29, 2026
AI can help you research a franchise. But what happens when you bring its questions to a franchisor without understanding why you're asking them? In this solo episode of Franchise Secrets, Erik Van Horn explains how AI generated questions can create tension during due diligence, why an AI review of a Franchise Disclosure Document needs context, and how treating ChatGPT or Claude like a franchise attorney can derail a deal. He shares a better approach: use AI to learn, challenge its answers,...
Franchise Secrets Podcast is hosted by Erik Van Horn. Its publicly listed emails are evh1976@gmail.com and erik@franchisesecrets.com. For guest bookings, the host or producer is usually the best person to reach. Podseeker helps you find direct host and producer contacts and pitch from your own inbox.
The publicly listed emails for Franchise Secrets Podcast: evh1976@gmail.com and erik@franchisesecrets.com.
Podseeker estimates Franchise Secrets Podcast reaches 1,000 to 10,000 listeners per episode. Only the publisher has exact numbers.
Franchise Secrets Podcast typically books industry leaders. Typical guest background: Franchise founders, franchise operators, entrepreneurs, business authors, and experienced leaders with practical expertise in franchising, operations, leadership, customer experience, or business technology. Common among recent guests: Operating or scaling a successful franchise business; Founding or leading a notable company or brand; Authoring a business or leadership book. Recent guests include Jesse Cole, Geoff Woods, and Jon Harmeling.
Medium. Guests usually need solid credentials in the topic and an idea that fits the show.
Recent episodes cover Business, Franchising, Franchise Ownership, Franchise Growth, and Leadership. Pitch an idea tied to one of these topics and mention a recent episode.
Publicly listed emails
evh1976@gmail.com
erik@franchisesecrets.com
Looking for the right person? Join Podseeker to find direct host and producer contacts and manage your podcast outreach.
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