Franchise Secrets Podcast

Erik Van Horn

erik@franchisesecrets.com

For verified host and producer emails, sign up to view.

Booking Overview

This is a business interview and solo-expert show focused on buying, operating, scaling, and selling franchises, with external guests typically consisting of franchise founders and experienced operators. PR agencies could credibly pitch franchisors, multi-unit franchisees, franchise consultants, and experts in franchise due diligence or home-service businesses; booking difficulty is likely low because the show features accessible practitioners rather than highly prominent public figures.

Metrics

Episodes: 100

Frequency: Weekly

Rating: 4.7/5.0

Estimated listeners: 1k-10k

Gender skew: Unknown

Location: USA

YouTube: 4.5k subscribers

Instagram: 1.9k followers

Contact Information

erik@franchisesecrets.com

For verified host and producer emails, sign up to view.

Host

Erik Van Horn - Franchising specialist, franchisee, consultant, investor, and entrepreneur who teaches practical strategies for evaluating, growing, and selling franchise businesses.

Booking Intelligence

Booking Requirements

low
Typical Credentials:  
Franchise founders, franchisors, experienced franchisees, multi-unit operators, and practical experts in franchise evaluation, leadership, or business growth.
Required Achievements:  
Built or scaled a franchise or franchise-ready business, Expanded a company across multiple markets, Developed expertise in franchise operations, due diligence, or leadership

Recent Guest Discussions

George Huizinga - Building And Franchising A Home-service Business, Relationship Marketing, Leadership, Company Culture, And Sustainable Growth.

Recent Topics

Franchising, Franchise Ownership, Franchise Investing, Entrepreneurship, Business Leadership

Episodes

Here's the recent few episodes on
Franchise Secrets Podcast
:

The Home Service Trend Smart Franchise Buyers Can't Ignore

July 07, 2026

Most people think choosing a franchise starts with picking the right industry.   They're wrong.   In this episode, Erik Van Horn sits down with George to discuss what experienced franchise buyers actually look for before investing. From evaluating founders and leadership to understanding Item 19, customer experience, recurring relationships, and long-term growth, this conversation will change the way you research franchise opportunities.   If you're considering buying a franchise, this episod...

The Business Strategy That Beats Advertising

June 30, 2026

What happens when you walk away from a stable healthcare career to start selling window blinds?   In this episode of Franchise Secrets, George Huizinga shares the unexpected journey that led him from managing nursing homes to building Zinga's, a multi-state home shading company that's now expanding through franchising. Along the way, he reveals how relationships—not advertising—became the foundation of his growth, why he believes culture beats strategy, and how faith shaped the way he built h...

Most Franchise Buyers Are Using AI Wrong

June 23, 2026

Most franchise buyers are using AI the wrong way.   AI can be a powerful tool for franchise research, FDD breakdowns, Item 19 analysis, Item 20 review, competitive research, and buy-or-pass decision making. But if you're using AI to simply tell you what to do, you're missing the point.   In this episode, Eric breaks down how he uses AI to evaluate franchise brands, research financial performance representations, identify red flags, compare franchise opportunities, and prepare for smarter conv...

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