Financial Decoder

Mark Riepe

Booking Overview

Financial Decoder breaks down how cognitive and emotional biases can derail financial decisions, then offers strategies to improve judgment around money. It’s a Schwab-backed behavioral-finance show that’s especially valuable for PR experts pitching credentialed voices in tax, retirement, portfolio management, and wealth psychology.

Metrics

Episodes: 43

Frequency: Irregular

Rating: 4.7/5.0

Estimated listeners: 1k-10k

Gender skew: Male

Location: USA

YouTube: 539.0k subscribers

30s Ad: 146 - 184, 60s Ad: 178 - 216

Contact Information

Contact Form

Contact form available - Official Form

Host

Mark Riepe - Mark Riepe is head of the Schwab Center for Financial Research. He hosts Financial Decoder, focusing on behavioral and psychological factors that influence financial choices, with an emphasis on st...

Booking Intelligence

Booking Requirements

medium
Typical Credentials:  
Behavioral economics/financial psychology researchers, Schwab-affiliated or similarly credentialed tax, retirement, and portfolio experts; professionals with expertise in wealth management decision-making (including inheritance/estate planning education).
Required Achievements:  
Published research or authored materials in behavioral finance/wealth planning, Institutional leadership roles in tax planning, retirement research, or financial education, Experience translating complex finance into listener-friendly guidance (e.g., consumer education, financial literacy programs)

Recent Guest Discussions

Hayden Adams - Year-round Tax Planning Vs Tax Preparation; Tax Aversion And Loss Aversion; Integrating Taxes Into Long-term Financial Decisions

Patrick Means - How Parents Can Teach Practical, Lasting Money Skills To Teens; Open Communication And Real-world Practice

Recent Topics

Behavioral Finance, Personal Finance, Retirement, Tax Planning, Wealth Management, Financial Psychology, Portfolio Management, Inheritance, Estate Planning, Financial Education

Episodes

Here's the recent few episodes on
Financial Decoder
:

How Can You Plan Beyond Next Year's Tax Bill?

April 27, 2026

After you listen: Check out "Tax Basics: How to Plan Year-Round." Find more financial-planning resources on Schwab's Insights & Education site. On this episode, Mark Riepe examines why investors often approach taxes with a short-term mindset and how that can undermine long-term financial outcomes. Mark is joined by Hayden Adams, director of tax planning and wealth management research at the Schwab Center for Financial Research, to explore the difference between tax preparation and year-ro...

What Do Both Sides of an Inheritance Need to Consider?

April 13, 2026

After you listen: For estate planners, read more about "3 Ways to Pass Down a Home." For heirs, read more about "Dos and Don'ts When You Get an Inheritance." This episode of Financial Decoder explores inheritance from both perspectives: the person planning to pass on wealth and the heir receiving it. Host Mark Riepe examines the financial and emotional factors that influence inheritance decisions, including planning considerations, family dynamics, and timing. The discussion emphasizes th...

What's the Best Way to Talk Money With Teens?

March 30, 2026

After you listen: Learn more about the Schwab Teen Investor™ account. Find more educational resources at Schwab Moneywise Teens. On this episode of Financial Decoder, host Mark Riepe is joined by guest Patrick Means to discuss the ways parents play a central role in helping teens develop practical money skills that last into adulthood. Their discussion explores why open conversations and real‑world practice matter more than lectures when it comes to learning about money. It looks at how e...

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