Extraordinary Creatives

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Building a Sustainable Truly Creative Practice Without Selling Out - with Luke Jerram

July 06, 2026

Imagine setting fire to half your art budget before lunchtime. Seven hot air balloons grounded in a field. Fourteen speakers. The Birmingham Symphony Orchestra waiting to be paid. And a city council expecting you to reach a hundred thousand people by the end of the week. That is the kind of corner Luke Jerram has found himself in. And it is also the corner that produced Play Me, I'm Yours - pianos in the street for anyone to play. Two thousand of them. Seventy cities. Welcome to Extraordina...

How To Stop Commissions Eating Your Profit (Part 6 of 9)

July 02, 2026

Artists — if you take commissions, here's the number that should frighten you. Scope drift, the polite, gradual expansion of a commission beyond what you agreed, eats twenty to thirty per cent of the original fee in unpaid work on most commissions I see. That isn't a margin problem. That's your profit. Gone. On every job. And it isn't because you did bad work. It's because nobody taught you how to manage what happens after the deposit lands. This episode is part six of a nine-part series on ...

The Work That Lasts Speaks To What Is Stuck, Not What Is Comfortable with Lucia Pietroiusti

June 29, 2026

The art that stays with you isn't the art that pleases you. It's the art that names the thing stuck at the back of your throat — the one you couldn't quite say out loud — and then makes it real. That's Lucia Pietroiusti. Curator of the Golden Lion-winning Sun & Sea, Head of Research & Emergence at the new Hartwig Museum in Amsterdam and Curator of The 2027 Autostrada Biennale. In this conversation, we get into why the works that last speak to the body before the mind, and what it really tak...