Experts On The Wire (An SEO Podcast!)

Dan Shure

expertsonthewire@gmail.com

For verified host and producer emails, sign up to view.

Booking Overview

Experts On The Wire is a high-signal SEO and AI search marketing show where the host breaks down what’s changing in rankings, crawling, and content visibility—and why. It’s a strong booking fit for SEO leaders and ad/AI search practitioners who can connect technical tactics to real growth outcomes.

Metrics

Episodes: 140

Frequency: Irregular

Rating: 4.9/5.0

Estimated listeners: 1k-10k

Gender skew: Male

Location: USA

YouTube: 2.2k subscribers

Contact Information

expertsonthewire@gmail.com

For verified host and producer emails, sign up to view.

Host

Dan Shure - SEO consultant and the host of Experts On The Wire. The show focuses on SEO trends, tactics, tools, people, and businesses doing remarkable work, digging deep into technical challenges, growth stor...

Booking Intelligence

Booking Requirements

medium
Typical Credentials:  
Established SEO/SEM leaders, senior practitioners, and recognized speakers/authors—often with in-house roles at major brands (e.g., search/ad liaison) or advisory/consulting leadership positions.
Required Achievements:  
Authored books or widely cited frameworks, Senior advisory/leadership roles in SEO/SEM, Notable speaking presence (international speaking), Published columns/research and recognized expertise in PPC/SEO/AI search

Recent Guest Discussions

Navah Hopkins - Keywordless Targeting; Connecting SEO And PPC (including Search Console + Google Ads Workflows); Landing Pages And Future Of Landing Pages; Ai/brand Discovery And Conversion Paths; Product Catalogs/feeds; Accessibility And AI Compliance; Video Content; Agentic Scenarios And Website Future Features.

Jenny Halasz - Consulting Vs Agencies; E-commerce Strategies; Entity Relationships; Budget Allocation; Future Of AI In Marketing; Measuring SEO Success Beyond Clicks; Content Optimization For Ai/llms; Trustworthiness In Ai; Holistic Topic Clustering; Integrating SEO With LLM Strategies; Client Acquisition And Industry Dynamics Under Ai.

Recent Topics

Search Engine Optimization, Technical Seo, Artificial Intelligence, Ecommerce, Content Marketing

Episodes

Here's the recent few episodes on
Experts On The Wire (An SEO Podcast!)
:

Keywordless Targeting, IndexNow, What SEOs Should Learn From PPCs w/Navah Hopkins of Microsoft

June 01, 2026

SEOs and PPCs need to talk more and learn from each other. For example, did you know you can actually connect Search Console to Google Ads from within the Ads reporting?? No? I didn't either until this week's guest told me about it... learn that, and a ton more in this great conversation.Navah Hopkins is Microsoft's Ad Liaison, an International Speaker, answer's questions in SEJ's monthly column called Ask The PPC and has been in marketing, PPC and SEO for 17+ years.This e...

The "ALL Method" for AI Search Content Optimization (On page optimization for LLM Visibility)

April 16, 2026

An on-page content optimization method I've been testing with clients that's ACTUALLY different than "just SEO". This episode is for anyone looking to optimize their content (blog posts, product pages, landing pages, etc) - for LLM Visibility - without throwing away your SEO.This episode recorded and produced in under one hour! (all in one take! props to the host for that 😬) with Riverside which has sped up my podcast process ten fold and why I am now able to publish more ag...

Jenny Halasz: Google Is Going To Win The AI Race, Invest In SEO or Get Left Behind

March 30, 2026

Jump to the 11:00 minute mark for SEO-specific info! (We spent a little time talking about consulting vs agencies and the climate of doing SEO/work first!)Jenny is a Principal Advisor & Senior SEO at New Media Advisors, with expertise in e-commerce, hospitality, financial, pharma, education, B2B and an International Speaker. She is author of the new book, AI-Powered Content Marketing - get a 35% off discount here!.... International listeners can get the book here.The SEOchat reboot on Lin...

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