Booking Overview
Metrics
Episodes: 54
Frequency: Every two weeks
Rating: 5.0/5.0
Estimated listeners: < 100
Listener location: United Kingdom
YouTube: 93 subscribers
Page updated: Nov 4, 2026 · How we check this data
Contact Information
Publicly listed emails
lars@embeddedfinancereview.com
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Host
Lars Markull - Founder of Embedded Finance Review, a newsletter, podcast, and event series covering the European embedded finance ecosystem.
Booking Intelligence
Booking Requirements
Recent Guest Discussions
Cancan Liu - Building A Restaurant Platform, Embedded Payments And Lending, Financial Services Revenue, And Vertical Saas Expansion.
Aurimas Bakas - Fintech Entrepreneurship, DORA Compliance, ISO 27001, Regulatory Audits, And Ai-enabled Compliance Management.
Patrick Liptak - Legal Strategy For Financial Products, Fintech Contracts, Compliance, Product Development, And The Practical Use Of AI In Legal Documentation.
Julius Danek - Embedded Payments, Stripe Connect, Platform Payments, White-label Financial Products, Embedded Capital And Issuing, And Vertical Saas.
Mark Holleman - Embedded Accounting, Lending Infrastructure, Accounting Automation, AI Agents, And Financial Operating Systems For Smes.
Episodes
How Payments Enable Everything Else in Vertical SaaS, with Patrick O’Donnell from Phorest
October 23, 2026
Vertical SaaS sits at the centre of embedded finance, and companies like Phorest are the ones shaping it. Phorest has built software for 20 years and has been in payments for five of those years.In this episode, I speak with Patrick O’Donnell, Global Commercial Director, Payments at Phorest, the Irish software company that hair and beauty salons, med spas, and aesthetics clinics run on.Patrick explains why payments only arrived 15 years into Phorest’s life and came out of the US business rath...
E-Money or Bank? Why Your Provider's Licence Matters, with Phoebe Wallis from Griffin
October 01, 2026
Most fintech companies in Europe run on an e-money licence, not a bank licence. With both licences, the provider can offer basic banking features. But the "how" differs and can matter for some brands.In this episode, I speak with Phoebe Wallis, Chief Revenue Officer at Griffin, a UK bank that other companies build financial products on. Phoebe explains why all e-money institutions still have a bank underneath them that the brand never sees, why Griffin went through the bank licence ...
How a Restaurant Platform Makes Most of its Revenue from Financial Services, with Cancan Liu from allO
September 17, 2026
Three-quarters of allO's revenue comes from payments, lending and insurance. None of it was planned.Cancan Liu co-founded the Munich-based restaurant platform in 2021 as a QR code ordering tool. Every financial product since started with a restaurant owner asking for something. allO is now live in around one thousand restaurants across Germany, with Austria next.In this episode we cover:The four phases of allO, from scan to order and pay to digital employeesWhy integrating with existing p...
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Frequently asked questions
How do I get in touch with Embedded Finance Review?
Embedded Finance Review is hosted by Lars Markull. Its publicly listed email is lars@embeddedfinancereview.com. For guest bookings, the host or producer is usually the best person to reach. Podseeker helps you find direct host and producer contacts and pitch from your own inbox.
What is the email for Embedded Finance Review?
The publicly listed email for Embedded Finance Review: lars@embeddedfinancereview.com.
How many listeners does Embedded Finance Review have?
Podseeker estimates Embedded Finance Review reaches fewer than 100 listeners per episode. Only the publisher has exact numbers.
Who is an ideal guest for Embedded Finance Review?
Embedded Finance Review typically books industry leaders. Typical guest background: Fintech founders, senior product and commercial leaders, legal or compliance specialists, and operators with direct experience building embedded payments, banking, lending, accounting, or regulatory infrastructure in Europe. Common among recent guests: Founded or co-founded a fintech or embedded finance company; Built and launched financial products for software platforms or marketplaces; Led product or regional strategy at a major payments or financial technology company. Recent guests include Cancan Liu, Aurimas Bakas, and Patrick Liptak.
How hard is it to get booked on Embedded Finance Review?
Medium. Guests usually need solid credentials in the topic and an idea that fits the show.
What topics does Embedded Finance Review cover?
Recent episodes cover Business, Fintech, Embedded Finance, Payments, and Vertical Saas. Pitch an idea tied to one of these topics and mention a recent episode.
How does Podseeker get this information?
From public sources and our own research: podcast websites, social profiles, podcast feeds, and our data team. Podcast feeds and episodes are checked daily, and details like contacts, recent guests, and booking difficulty are refreshed regularly.
I host Embedded Finance Review. How do I correct this page?
If something here is out of date, ask us to correct it through Podseeker's contact form at podseeker.co/contact. Our research team reviews every request and updates the listing.
Publicly listed emails
lars@embeddedfinancereview.com
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