Digital Marketing ROWhy?

Publicly listed emails

kvivian@federateddigital.com

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REPLAY: 37% of Consumers Are Starting Searches on AI. Is Your Business Showing Up?

October 08, 2026

37% of consumers are now starting their searches on AI tools like ChatGPT, Perplexity, and Gemini instead of Google — and that number has doubled in less than a year. So what does that mean for your business? In this episode, Shannon and Krystal break down exactly how AI decides which local businesses to recommend, and what you need to have in place to be one of them. It comes down to three signals: accurate business listings across the web, a steady stream of recent reviews, and conten...

How to Track Marketing ROI Without a Point-of-Sale System Or Perfect Data

September 27, 2026

Most business owners want to know their marketing ROI, but very few actually have the systems in place to measure it. On this episode of Digital Marketing ROWhy?, Shannon and Krystal break down what happens when a client doesn't have a point-of-sale system to tie sales back to marketing, and how they build a reliable ROI estimate anyway. They walk through the difference between hard numbers, industry benchmarks, and the hybrid approach they use most. This episode is for any business owner or ...

What Is Programmatic Audio and How Does It Work With Radio Ads?

September 10, 2026

Programmatic audio is one of those terms that sounds more complicated than it is. In this episode of Digital Marketing ROWhy?, Shannon Allen and Krystal Vivian break down what programmatic audio actually means, how the buy works, and why it fits so naturally alongside the radio advertising businesses are already running. They walk through the audio consumer journey and explain how ads get placed across streaming music, podcasts, sports, broadcast radio and audiobooks without a business having...

Ecommerce Playbook: Numbers, Struggles & Growth · Medium booking difficulty · 1,000 - 10,000 listeners

How do I get in touch with Digital Marketing ROWhy??

Digital Marketing ROWhy? is hosted by Shannon Allen. Its publicly listed email is kvivian@federateddigital.com. For guest bookings, the host or producer is usually the best person to reach. Podseeker helps you find direct host and producer contacts and pitch from your own inbox.

What is the email for Digital Marketing ROWhy??

The publicly listed email for Digital Marketing ROWhy?: kvivian@federateddigital.com.

How many listeners does Digital Marketing ROWhy? have?

Podseeker estimates Digital Marketing ROWhy? reaches fewer than 100 listeners per episode. Only the publisher has exact numbers.

Who is an ideal guest for Digital Marketing ROWhy??

Digital Marketing ROWhy? typically books working professionals with real expertise. Typical guest background: Practical expertise in digital marketing, advertising, streaming media, AI-driven search, or business marketing, preferably with direct experience producing measurable results. Common among recent guests: Demonstrated marketing or advertising results; Experience advising businesses or managing campaigns; Practical expertise in digital, streaming, or local advertising. Recent guests include Krystal Vivian, Krystal Vivian, and Krystal Vivian.

How hard is it to get booked on Digital Marketing ROWhy??

Low. A guest with relevant expertise and a clear angle for its audience has a realistic chance.

What topics does Digital Marketing ROWhy? cover?

Recent episodes cover Digital Marketing, Local Advertising, Marketing Analytics, Customer Acquisition, and Business. Pitch an idea tied to one of these topics and mention a recent episode.