Dave 'Softy' Mahler and Dick Fain

Dave 'Softy' Mahler, Dick Fain

kevinshockey@iheartmedia.com

For verified host and producer emails, sign up to view.

Booking Overview

A sports talk show airing long full hours on Seattle radio, mixing regular host commentary with interviews featuring local and national sports figures. For PR professionals, it offers a repeatable platform to reach a Seattle/PNW sports audience through guests tied to major leagues and local programs.

Metrics

Episodes: 1655

Frequency: Daily

Rating: 4.1/5.0

Estimated listeners: 1k-10k

Gender skew: Male

Location: USA

YouTube: 1.4M subscribers

Instagram: 3.0M followers

Contact Information

kevinshockey@iheartmedia.com

For verified host and producer emails, sign up to view.

Host

Dave 'Softy' Mahler - Host on the Dave 'Softy' Mahler and Dick Fain show, airing every day on 950 KJR in Seattle (3pm–6:30pm).

Dick Fain - Host on the Dave 'Softy' Mahler and Dick Fain show, airing every day on 950 KJR in Seattle (3pm–6:30pm).

Booking Intelligence

Booking Requirements

medium
Typical Credentials:  
High-level sports professionals—athletics administrators (e.g., university athletic director), head coaches, and recognized beat/analysis journalists.
Required Achievements:  
leadership roles in major sports programs (head coach, athletic director), recognition in sports media/analysis (columnists/beat writers), competitive involvement in top-tier leagues and international tournaments

Recent Guest Discussions

Brian Schmetzer - World Cup; USA Team’s Ending; Sounders Fc-related Discussion Context.

Pat Chun - World Cup; UW Women; Basketball; The Brendan Sorsby Situation And More.

Jerry Brewer - United States Soccer Loss To Belgium And Reactions During World Cup Action; Sports’ Following In The Country; Producing Young Stars; Focus Of Baseball Teams On Wins.

Recent Topics

Sports, Baseball, Soccer, Coaching, Athletes

Episodes

Here's the recent few episodes on
Dave 'Softy' Mahler and Dick Fain
:

Softy & Dick 7-13 Hour 1: Seahawks Sale, Gregg Bell, Fun w/ Audio

July 14, 2026

In the first hour, Dick Fain and Alyssa Charlston-Smith discuss the sale of the Seattle Seahawks to the family of Vinod Khosla, Neeru Khosla, and Neal Khosla and feelings involved with the move, then midday host Gregg Bell joins the show to talk more about the sale and the new owners of the franchise, then they react to some Fun with Audio.See omnystudio.com/listener for privacy information.

Softy & Dick 7-13 Hour 2: Hugh Millen on Hawks Sale & Dan Wilson

July 14, 2026

In the second hour, Dick Fain and Alyssa Charlston-Smith chat with Hugh Millen about the sale of the Seattle Seahawks to the family of Vinod Khosla, Neeru Khosla, and Neal Khosla, including his nervousness about the change, then they listen and react to audio from Chuck Powell, who this morning called for the firing of Dan Wilson by the Mariners.See omnystudio.com/listener for privacy information.

Softy & Dick 7-13 Hour 3: Bill Krueger, M’s Issues, BRC, World Cup

July 14, 2026

In the third hour, Dick Fain and Alyssa Charlston-Smith talk all things Mariners at the All Star Break with former M’s pitcher and analyst Bill Krueger, then they discuss the issues for the team including logical reasoning for why the M’s are struggling, before hitting the Bellevue Rare Coins Golden Moment of the week with a controversy at the World Cup.See omnystudio.com/listener for privacy information.

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