
Episodes: 482
Frequency: Weekly
Rating: 4.9/5.0
Estimated listeners: 1k-10k
Gender skew: Unknown
Location: USA
nathan@copyandfunnels.com
For verified host and producer emails, sign up to view.
David Garfinkel - Copywriting educator, author, and marketing mentor known for teaching persuasion, direct-response copywriting, and content marketing strategies.
Andrew Gould - Human Nature, Audience Research, Copywriting Fundamentals, And Using Systematic Research To Improve Sales Results.
Part 2- Old Masters Series, Advertising’s Founder, Albert Lasker
July 13, 2026
Today we’re continuing with our Old Masters Series focus on the contributions of Albert Lasker. This is Part 2.Lasker is the one person in history who, more than anyone else, created the foundation for what advertising is today—at least direct response advertising.On today’s show, we’re going to review some more of the most important lessons we have learned resulting from his innovations more than 100 years ago.Here’s the short version of his history:At age 18, Albert Lasker arrived in Chicag...
Old Masters Series– Advertising’s Founder, Albert Lasker
July 06, 2026
Albert Lasker didn't just become one of advertising's biggest names—he helped invent the way modern direct response marketing works.In this episode of the Old Masters Series, we explore the principles that transformed advertising from clever announcements into measurable sales systems. You'll hear the stories behind the ideas that influenced generations of copywriters, from Claude Hopkins to David Ogilvy, and why many of those lessons still outperform today's marketing trends....
Copywriting Secrets Of Human Nature, With Andrew Gould
June 29, 2026
Our special guest today didn’t start out planning to be a copywriter, but found his way into it after posting online reviews of his favorite martial arts movies in college, and getting his writing compared to that of Dan Kennedy.He looked up Dan and found what he had to say interesting. But he didn’t become a copywriter or a marketer at the time. Instead, he finished his degree and went from job to job for a few years until he landed in sales, where he ended up doing really well. 12 years aft...
nathan@copyandfunnels.com
For verified host and producer emails, sign up to view.
Try us risk free with a FREE 3 days trial.
Join hundreds of PR teams using Podseeker to pitch and land bookings