Child Care Rockstar Radio

kris@childcare-marketing.com

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Ep. 230 — The Difference Between Owners Who Grow and Owners Who Stay Stuck with Ben Poswalk

June 25, 2026

In this episode, Jennifer sits down with Ben Poswalk, Director of Business Development at The Child Care Success Company, for a chat about what really separates owners who keep growing from the ones who stay stuck in the same overwhelm, year after year. Because after years of working with child care owners in every stage of the journey, Ben has seen the patterns clearly: where owners break through, where they get in their own way, and what actually helps them move forward.   Together, they ...

Ep. 229 — The End of "Perfect" Child Care Marketing with Parissa Snider

June 11, 2026

For years, child care marketing followed a pretty familiar formula: build a beautiful website, drive traffic, collect reviews, book tours, and convert families once they walk through the door. But in 2026, that path just is not as neat or predictable as it used to be. Families are researching differently, AI is changing how information gets found, and many parents are making decisions long before they ever visit a school in person.   In this episode, Jennifer sits down with Parissa Snider, ...

Ep. 228 — It's Not If, It's When: How to Protect Your Child Care Brand in a Crisis with Marsha Archer

May 28, 2026

Most child care owners do not think about crisis management until they are already in the middle of one, and by then emotions are high, information is moving fast, and every response matters. In this episode, Jennifer sits down with Marsha Archer, president of M-Squared PR and Crisis Management, for a practical conversation about what it really means to protect your brand before something goes wrong.   Together, they talk about how social media is changing the pace and pressure of crisis re...