Business of Tech: Daily 10-Minute IT Services Insights

dsobel@evolvetech.com

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Certification Without Accountability: Adwait Nadkarni on the Liability Gaps Facing MSPs

July 13, 2026

The episode highlights a structural weakness in the current cybersecurity product ecosystem, where the process of certification and lab-based product validation often fails to ensure meaningful security. The episode focuses specifically on how regulatory and certification frameworks—such as those linked to device and software security—are largely decoupled from true technical evaluation, enabling both vendors and labs to use certification badges as symbolic rather than substantive assurances ...

Usage, Not Compliance: The New Benchmark for MSP Value in AI Tool Adoption

July 10, 2026

A structural shift is occurring as employees and customers increasingly bypass sanctioned IT systems in favor of faster, unsanctioned "shadow" tools that offer comparable or "good enough" functionality with less friction. This shift is highlighted through evidence from Gartner, SparkToro, Microsoft, and reports from Altran Digital Business, which collectively show sanctioned internal and customer-facing systems losing relevance as users opt for alternative solutions that optimize convenience ...

Microsoft Copilot and the Threat to MSP Margins: Ryan Morris on AI-Driven Channel Shifts

July 09, 2026

The dominant structural shift examined is the erosion of channel-driven value creation in AI offerings, marked by the rapid commoditization of resold AI technologies and a pivot toward consumption-based pricing models. Microsoft Copilot is cited as the most commonly resold AI product by MSPs, with market data showing that 84% of productized AI services among “AI forward” firms rely on this single vendor. The resulting model accelerates value capture at the vendor level, narrowing room for dif...