Business Not As Usual with Megan Yelaney

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How to Make a Podcast the Cornerstone of Your Marketing

July 06, 2026

In a world full of AI generated content, we need a place where we're NOT using AI—and a podcast gives you the place to do just that!   I sat down with podcast strategist Kylee Chandler for a very inception-y conversation that felt like a masterclass I need for myself as much as for you.   We get into why Instagram alone isn't cutting it anymore, how to turn your existing podcast episodes into lead magnets that actually convert, and the quiz strategy that brought one of Kylee's clients 8,500 e...

How to Pick Stories That Convert in Your Content

June 29, 2026

In the middle of launching The Distinctive Edge, I'm taking you behind the curtain of how I pick the EXACT stories I tell in my content to drive applications. Specifically, I'm walking you through a reel I just wrote about business owners coming back from maternity leave and breaking down the WHY behind every creative choice. I'll walk you through the script line by line, why I picked THAT story when the trend is normally just funny, the moment my first AI draft was so bad I had to start over...

[WILDLY IN DEMAND] DAY 3: How to Use Proof to Close the Summer Buyer

June 26, 2026

Tune into Day 3 of the Wildly in Demand series we're hosting from June 23-25 We'll break down: ✅Why social proof is your single most powerful conversion tool in a season when buyers are distracted and looking for any reason to wait. ✅How to highlight process-based results so people understand what actually changes when they work with you ✅How to turn proof into the thing that pushes a hesitant summer buyer from "cool, interesting" to "I'm in this week" Time Stamp Breakdown: 14:32 - Courtroo...