Business for Good Podcast

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How a Biologist Built a Startup to Stop Billions of Bird Deaths with Dominique Waddoup

July 01, 2026

Every year, roughly a billion birds die from flying into glass windows and buildings. The problem is massive, well-documented, and largely invisible to the public.   In this episode of Business For Good, Paul Shapiro talks with Dominique Waddoup, CEO and Founder of BirdShades, about how she went from studying giant honeybee behavior in Nepal to building a company that makes glass visible to birds without changing the way it looks to humans.   Dominique explains how Bird Shades developed a r...

Turning Waste Biomass Into Carbon-Negative Buildings with Allison Dring

June 15, 2026

Right now, roughly 40% of global emissions come from the built environment. Most of those emissions are hidden deep within the materials themselves, in the concrete, steel, and plastics that are mined or extracted from underground at enormous energy costs. What if that model could be reversed entirely?   In this episode of Business For Good, Paul Shapiro sits down with Allison Dring, CEO of Made of Air, to explore how waste biomass can be converted into carbon-storing building materials thro...

Rebuilding the Ocean Floor with Clay Castles with Dr. Ulrike Pfreundt

June 01, 2026

Coral reefs cover less than one percent of the ocean floor but support roughly a quarter of all marine life. They are dying fast, and in many places, the physical structure of the reef itself has already crumbled away. Without that foundation, coral larvae have nowhere to land, and marine ecosystems cannot recover on their own.   In this episode of Business For Good, Paul Shapiro talks with Dr. Ulrike Pfreundt, co-founder and CEO of rrreefs, about a new approach to ocean restoration. Instead...