Brokers of Secrets

William Lam

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Booking Overview

Brokers of Secrets blends NLP-leaning mindset work with practical “internal-to-external” tools aimed at entrepreneurs and high performers. For PR, it’s a niche but clear platform for experts who can translate subconscious patterns, decision-making, and behavioral change into actionable frameworks.

Metrics

Episodes: 63

Frequency: Weekly

Rating: 5.0/5.0

Estimated listeners: 1k-10k

Gender skew: Male

Location: USA

YouTube: 175 subscribers

Contact Information

support@upgrd.com

For verified host and producer emails, sign up to view.

Host

William Lam - Host of Brokers of Secrets, focused on revealing how unconscious/internal mechanisms shape decisions, perception, and outcomes. The show emphasizes NLP-rooted strategies and “installation” style ex...

Booking Intelligence

Booking Requirements

medium
Typical Credentials:  
Practitioner-level expertise in NLP or closely related subconscious conditioning frameworks; often founders/operators with direct experience coaching high performers/entrepreneurs. Guests may be co-founders of applied programs and capable of participating in live exercises or walkthroughs.
Required Achievements:  
Co-founder of an academy/program with active clients, Demonstrated track record applying NLP/mindset installations in a business or coaching context, Built a coaching offer supporting entrepreneurs/high performers

Recent Guest Discussions

Audrey Adams - NLP Installation Process; Secret Payoff For Staying Small; Early Imprints/restriction Shaping Adult Behavior; Shifting Focus To Dissolve Worry Instantly

Mason Mahoney - NLP Installation Process; Subconscious Programming/payoff Mechanisms; Internal Measurement Of 'good Enough' Impacting Performance And Worry; State And Behavioral Design

Recent Topics

Mindset, Subconscious, Nlp, Psychology, Decision Making

Episodes

Here's the recent few episodes on
Brokers of Secrets
:

#41: Luke Ward on Why Your Circle Determines Your Next Level of Success

June 09, 2026

Subconscious loyalty patterns keep high performers anchored to environments that no longer match where they are going. If you have outgrown your circle but feel guilty moving on, this episode exposes the internal conflict holding you in place. The pattern is not about effort. It is about who you keep choosing to surround yourself with and why.William Lam sits down with Luke Ward, the #1 solar salesman in America for five consecutive years and founder of True Grit University. Together they unc...

#40: Erin Jordan on Trusting Her Gut, Setting Boundaries, and Rebuilding Her Identity

June 02, 2026

Self-trust is the subconscious variable most high performers never measure, yet it controls the ceiling on every business outcome, relationship, and career move. Erin Jordan, PhD, is a former accounting professor turned startup CFO who left a ten-year marriage, stepped down from university leadership, and rebuilt her life from the inside out. In this conversation with William Lam, she traces the same repeating loop of ignored internal signals across her career, her relationships, and her pare...

#39: How Hannah Hammond Designed Her Perfect Partner in 90 Minutes

May 21, 2026

Subconscious filters shape who we attract, often based on outdated internal programming rather than who we have become. If you have done the work on yourself, built the life you always wanted, raised your standards, but still cannot find the relationship that matches, this episode explains the exact mechanism behind that gap.Hannah Hammond is a self-made millionaire, real estate investor, and founder of HB Capital who became financially free by 25 but discovered her unconscious mind was still...

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