Brainfluence

Roger Dooley

Booking Overview

This hybrid business marketing show combines solo episodes with interviews featuring authors, behavioral scientists, neuromarketing practitioners, and business thought leaders focused on persuasion, consumer behavior, and professional growth. Credible pitches include published researchers, bestselling or emerging business authors, neuromarketing executives, and sales or professional-services experts with original research or practical frameworks; booking difficulty is medium.

Metrics

Episodes: 100

Frequency: Irregular

Rating: 4.6/5.0

Estimated listeners: 1,000 - 10,000

Listener location: USA

YouTube: 6.0k subscribers

Contact Information

Publicly listed emails

roger@rogerdooley.com

rogerd@dooleydirect.com

Looking for the right person? Join Podseeker to find direct host and producer contacts and manage your podcast outreach.

Host

Roger Dooley - Author of Brainfluence and an expert on neuromarketing, persuasion, psychology, behavior research, and neuroscience as applied to marketing, business, leadership, and everyday life.

Booking Intelligence

Booking Requirements

medium

Typical Credentials:

Published authors, behavioral scientists, neuromarketing practitioners, business researchers, founders, and senior executives with original research, recognized expertise, or a practical framework relevant to persuasion, consumer behavior, marketing, sales, or leadership.

Required Achievements:

Published books on business, marketing, sales, behavioral science, or neuromarketing, Original research or established expertise in consumer behavior and persuasion, Leadership of companies or firms in neuromarketing, sales, advertising, or professional services, Recognized thought leadership in business development, marketing, or behavioral design

Recent Guest Discussions

Tim den Heijer - Nudge Psychology, Behavioral Design, Marketing Strategies, Groupthink, Unintended Consequences, And Consumer Behavior.

Eva van der Broek - Nudge Psychology, Behavioral Science, Groupthink, Unintended Consequences, Public Policy, And Marketing Behavior.

Thomas Zoega Ramsoy - Consumer Neuroscience, Neuromarketing, Unconscious Decision-making, Behavioral Design, Artificial Intelligence, Advertising, And Ethical Persuasion.

Matt Dixon - Professional-services Sales, Business Development, Client Relationships, Networking, Rainmaking, And Proactive Value Creation.

Recent Topics

Business, Marketing, Neuromarketing, Behavioral Science, Persuasion

Episodes

Here's the recent few episodes on

Brainfluence

How Ron Johnson Built the Apple Store with Steve Jobs | Shop Different

October 05, 2026

Ron Johnson built the Apple Store from a blank sheet of paper, turning a company that couldn't get shelf space at Best Buy into the most profitable retailer on earth. Before that he helped make Target "Tar-zhay," and after it he had one of the most publicly dissected tenures in retail history as CEO of JCPenney. In this episode of Brainfluence, Roger Dooley talks with Ron about his new book, Shop Different: How Retail Revealed Apple's Genius (co-written with Zander Nethercutt), and the lesson...

Cockroaches, Bridges, and Beer: The Weirdest Experiments in Behavioral Science

August 24, 2026

In this solo Brainfluence episode, Roger Dooley argues that the strangest-looking experiments in behavioral science are usually the most useful ones. He opens in 1969, when psychologist Robert Zajonc put 72 cockroaches through mazes in front of an audience of other cockroaches. That setup wasn't a joke. It was a precise piece of engineering: strip out self-consciousness, and you can finally see whether an audience by itself changes performance. The organizing idea comes from Dan Ariely, who d...

The Persuasion Engine: AI-Powered Neuromarketing and Behavioral Science

May 26, 2026

In this solo episode of Brainfluence, host Roger Dooley shares ideas from his new book, The Persuasion Engine (Wiley). The big shift he wants every marketer, business owner, and leader to notice isn't the customer—people still decide partly consciously, partly unconsciously, and mostly emotionally, just as they always have. What's changed are three things happening at once: the tools for understanding customers have gotten dramatically cheaper, decades of behavioral science now live inside AI...

Publicly listed emails

roger@rogerdooley.com

rogerd@dooleydirect.com

Looking for the right person? Join Podseeker to find direct host and producer contacts and manage your podcast outreach.

Get your clients booked on top podcasts

Try us risk free with a FREE 3 days trial.

Start Your Free Trial

Join hundreds of PR teams using Podseeker to pitch and land bookings