Podcast artwork thumbnail for Behind the Craft

Behind the Craft

Peter Yang

Booking Overview

An interview show focused on product leadership, AI tools, and creator workflows, typically featuring hands-on founders, engineers, and product builders who demonstrate how they work. Credible pitches include AI founders, senior technical or product leaders, and established creators with substantive products, systems, or implementation results; booking difficulty is high because recent guests include practitioners from OpenAI, Anthropic, and Linear.

Metrics

Episodes: 128

Frequency: Weekly

Rating: 4.7/5.0

Estimated listeners: 100 - 1,000

Gender skew: Male

Listener location: USA

YouTube: 111.0k subscribers

Contact Information

Publicly listed emails

peter.yang@outlook.com

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Host

Peter Yang - Product leader, creator, and interviewer focused on practical AI systems, product development, and creator workflows.

Booking Intelligence

Booking Requirements

high
Typical Credentials:  
Founders of AI companies, senior engineers or product builders at leading technology companies, and established creators with substantial audiences and demonstrated expertise in practical AI or product workflows.
Required Achievements:  
Built or launched widely used AI products or internal systems, Held technical or product roles at major AI companies, Built a sizable creator business or audience, Published influential technical guides or demonstrated production-level implementations

Recent Guest Discussions

Riley Brown - Using Codex And AI Agents To Operate A Large Content Business, Create Content, And Develop Ai-powered Workflows.

Jacob Shumway - Designing, Evaluating, And Deploying AI Agents In Production, Including Tools, Context Retrieval, And Reliability.

Nan Yu - Designing, Evaluating, And Deploying AI Agents In Production, Including Tools, Context Retrieval, And Reliability.

Karan Malhotra - Building Self-improving AI Agents, Open-source AI, Agent Skills, And Human-ai Workflows.

Jason Liu - Using Codex For Work, Building Persistent AI Workflows, And Developing Skills And Systems Around Ai-assisted Productivity.

Recent Topics

Artificial Intelligence, Product Management, Creator Economy, Software Development, Entrepreneurship

Episodes

Here's the recent few episodes on
Behind the Craft
:

The 4-Step Agentic Engineering Workflow I Use to Ship Real Apps | Ras Mic

October 11, 2026

Micky is a full-stack engineer who has taught 100K+ people how to build with AI. In our episode, he walked me through his 4-step agentic engineering workflow to avoid pumping out slop: Isolate every task, build to a clear structure, prove via validation loops, and ship after agents review your PRs or escalate to you for a manual look.Micky and I talked about:(00:00) Why most software factories pump out slop(02:06) Step 1 (Isolate): How to run multiple agents at once(07:18) Step 2 (Build): Giv...

How to Use AI to Survive (and Even Enjoy) Meetings | Sam Stephenson

October 04, 2026

Sam is the co-founder of Granola, the AI meeting notes app now valued at $1.5B. Granola has helped me survive (and even enjoy) countless meetings, so I was excited to learn how Sam uses AI to show up prepared. We also talked about building an AI-native company without the 996 grind and what design means when agents skip your app entirely.Sam and I talked about:(00:00) The AI brief Sam now relies on before every new meeting(01:27) “What did I miss?”: Granola’s most used recipe(03:45) Why Grano...

We Built Grok Bot. Here Are Our 14 Best Bots | Peng Zheng & Lauren Tan

September 27, 2026

Copy my best AI workflows to save time and automate busywork: https://www.behindthecraft.com🤝 Subscribe to my practical AI newsletter read by 150K+ professionals: https://creatoreconomy.soPeng and Lauren are the lead designer and engineer for Grok Bot at SpaceXAI. In our interview, they showed me 14 bots that they use for work and life, from a design bot that helps Peng mock up designs to an entire team of engineering bots that help Lauren ship faster.Peng, Lauren, and I talked about:(00:00) ...

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Behind the Craft
:

Develpreneur: Become a Better Developer and Entrepreneur · Low booking difficulty · 100 - 1,000 listeners

Product Momentum Podcast · Medium booking difficulty · 100 - 1,000 listeners

Frequently asked questions

Here's some frequently asked questions for
Behind the Craft
:

How do I get in touch with Behind the Craft?

Behind the Craft is hosted by Peter Yang. Its publicly listed email is peter.yang@outlook.com. For guest bookings, the host or producer is usually the best person to reach. Podseeker helps you find direct host and producer contacts and pitch from your own inbox.

What is the email for Behind the Craft?

The publicly listed email for Behind the Craft: peter.yang@outlook.com.

How many listeners does Behind the Craft have?

Podseeker estimates Behind the Craft reaches 100 to 1,000 listeners per episode. Only the publisher has exact numbers.

Who is an ideal guest for Behind the Craft?

Behind the Craft typically books industry leaders. Typical guest background: Founders of AI companies, senior engineers or product builders at leading technology companies, and established creators with substantial audiences and demonstrated expertise in practical AI or product workflows. Common among recent guests: Built or launched widely used AI products or internal systems; Held technical or product roles at major AI companies; Built a sizable creator business or audience. Recent guests include Riley Brown, Jacob Shumway, and Nan Yu.

How hard is it to get booked on Behind the Craft?

High. It mostly books established leaders in its field.

What topics does Behind the Craft cover?

Recent episodes cover Artificial Intelligence, Product Management, Creator Economy, Software Development, and Entrepreneurship. Pitch an idea tied to one of these topics and mention a recent episode.

Publicly listed emails

peter.yang@outlook.com

Looking for the right person? Join Podseeker to find direct host and producer contacts and manage your podcast outreach.

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