BE THAT LAWYER

Steve Fretzin

steve@fretzin.com

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Booking Overview

Aimed at attorneys who want more control over their careers, this show gives practical guidance on legal business growth, marketing, branding, and the systems that win clients. Recent guests include legal marketing and career-focused leaders, offering strategies that are directly usable for law firms looking to scale.

Metrics

Episodes: 600

Frequency: Weekly

Rating: 4.9/5.0

Estimated listeners: 1k-10k

Gender skew: Male

Location: USA

YouTube: 542 subscribers

Contact Information

steve@fretzin.com

For verified host and producer emails, sign up to view.

Host

Steve Fretzin - Promotes the show focused on attorneys seeking more freedom, enjoyment, and control in their career, with topics including business development, marketing, branding, technology, and law firm growth...

Booking Intelligence

Booking Requirements

medium
Typical Credentials:  
Attorneys, legal marketing leaders, or coaches with demonstrable expertise in law-firm growth topics such as business development, branding/marketing, client experience/intake systems, and relevant technology. Guests are typically able to share frameworks, practical tactics, and real-world outcomes or career guidance for legal professionals.
Required Achievements:  
Leadership roles in legal marketing or professional services, Founded or managing law firms (or coaching practices) with measurable growth or impact, Published thought leadership or widely used professional frameworks (implied via their subject-matter authority), Relevant professional credentials (e.g., JD, marketing leadership experience, coaching accreditation)

Recent Guest Discussions

Fiona Stevenson - Legal Branding And Marketing; Client Intake And First-impression Systems; Balancing Human Connection And AI For Client Experience; Defining Mission/values/ideal Clients.

Sherry Mason - Ambition Vs. Prestige; Burnout And Autonomy; Strategic Career Transition Framework For Attorneys.

Jimmy Lai - Using Linkedin For Law Firm Growth; Personal Brand And Content Strategy; Client Acquisition And Relationship-building.

Recent Topics

Legal Marketing, Business Development, Branding, Law Firm Growth, Client Experience

Episodes

Here's the recent few episodes on
BE THAT LAWYER
:

Cooper Saunders: Turning Law Firm Marketing Into Measurable Revenue

June 22, 2026

Tired of paying for “more clicks” and getting zero real cases? In this episode, you’ll hear how strategic market research, real social proof, and case-study-driven content can turn a law firm website into a revenue engine instead of a digital brochure.   In this episode, Steve Fretzin and Cooper Saunders discuss: The real goal of digital marketing for law firms (revenue, not clicks) Market research and choosing markets you can dominate Building targeted content around real client cases an...

Fiona Stevenson: How Law Firms Can Win Clients in the First 2% of the Experience

June 18, 2026

A potential client rarely picks up the phone to call a law firm on their best day—and how that first moment is handled can make or break the relationship. In this episode, you’ll learn how to turn branding, digital footprint, and intake into a consistent, human experience that wins trust and converts more of the right clients.   In this episode, Steve Fretzin and Fiona Stevenson discuss: Unreasonable hospitality and the “2%” difference Brand vs. marketing for law firms Defining mission, v...

Sherry Mason: Ambition, Prestige, and Knowing When It’s Time to Leave Your Firm

June 15, 2026

Stuck on the “wrong mountain” in your legal career but unsure what to do next? In this episode, career coach and former lawyer Sherry Mason breaks down how ambitious attorneys can separate prestige from true fulfillment, avoid burnout, and plan a smart, strategic exit instead of a panic-fueled leap. In this episode, Steve Fretzin and Sherry Mason discuss: Ambition vs. prestige in legal careers Skills, situation, and identity as sources of dissatisfaction Burnout, autonomy, and control for...

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