Podcast artwork thumbnail for BE THAT LAWYER

BE THAT LAWYER

Steve Fretzin

Booking Overview

Interview-focused professional-services podcast covering legal business development, marketing, branding, technology, and law firm growth, with recurring external guests including attorneys, legal marketers, and advisors serving professional firms. Agencies could credibly pitch lawyers, legal marketing and technology specialists, business development consultants, performance experts, and professional-services leadership advisors; booking difficulty is relatively low because guests are established practitioners and authors rather than major celebrities.

Metrics

Episodes: 600

Frequency: Several times a week

Rating: 4.9/5.0

Estimated listeners: 1,000 - 10,000

Listener location: USA

YouTube: 679 subscribers

Contact Information

Publicly listed emails

steve@fretzin.com

Looking for the right person? Join Podseeker to find direct host and producer contacts and manage your podcast outreach.

Host

Steve Fretzin - Steve Fretzin is a legal business development coach and marketing strategist who helps attorneys grow their practices, strengthen their brands, and develop consistent business-generation habits.

Booking Intelligence

Booking Requirements

low
Typical Credentials:  
Experienced attorneys, legal marketing professionals, legal technology or artificial intelligence specialists, business development advisors, authors, speakers, and professional-services leadership experts with practical expertise and credible results.
Required Achievements:  
Founded or led a legal, marketing, technology, or professional-services organization, Authored books or substantial professional content, Built recognized expertise in law firm growth, marketing, business development, performance, or leadership, Delivered consulting, workshops, or advisory services to attorneys, law firms, or professional-services firms

Recent Guest Discussions

Dennis Meador - Podcasting For Attorneys, Content Repurposing, Positioning, Pricing, Authority Building, And Sustainable Marketing Efforts.

Pete Leibman - High-performance Habits, Sleep, Exercise, Nutrition, Focus, Sustainable Routines, And Resilience For Lawyers And Advisors.

Jan Roos - Demand Generation, Problem-focused Legal Marketing, Client Education, Thought Leadership, Networking, And Converting Unaware Audiences.

Mark McFatridge - CEO Peer Advisory Groups, Leadership, Accountability, Listening, Vulnerability, Trusted-advisor Development, And Balancing Personal And Business Challenges.

Alejo Pijuan - Artificial Intelligence For Law Firms, Lead Response, Intake Optimization, Automation, Data Tracking, And Reducing Unbillable Administrative Work.

Recent Topics

Business, Legal Marketing, Business Development, Law Firm Growth, Legal Technology

Episodes

Here's the recent few episodes on
BE THAT LAWYER
:

Scott Rahn: Build a Law Firm That Grows Without Burning Out Its People

October 12, 2026

How can a law firm grow while protecting its people and its reputation? Scott Rahn shares how relationship-building, values-based hiring, and honest conversations can help firms serve clients well without burning out their teams. In this episode, Steve Fretzin and Scott Rahn discuss:Long-term friendships and professional relationshipsScott’s path into private wealth disputesGenerational differences in law firmsValues-based hiring and firm cultureSustainable growth and work-life balance&n...

Jaime Nacach: How Delegation Helps Lawyers Win Back Time and Grow

October 08, 2026

Lawyers can’t do everything themselves—and trying to may cost them time, focus, and growth. This episode explores how to delegate effectively, build trust with remote assistants, and focus on the work that matters most. In this episode, Steve Fretzin and Jaime Nacach discuss:Delegation and prioritization for lawyersChoosing tasks and roles for virtual assistantsTraining remote team members through shadowingAccountability, communication, and clear expectationsAutomation, global talent, an...

Brian Klein: The Books and Habits That Build Better Law Firms

October 05, 2026

What can a handful of great books teach lawyers about listening, delegation, client service, and building a thriving firm? Brian Klein and Steve Fretzin share the ideas that changed how they work—and how they care for clients. In this episode, Steve Fretzin and Brian Klein discuss:Listening, empathy, and authentic networkingReading and continuous professional growthTime management, delegation, and buyback ratesValue-based offers and client hospitalityHealth, stress, and entrepreneurial r...

Similar Podcasts

Podcast(s) similar to
BE THAT LAWYER
:

Leadership In Law: Growth & Leadership for Law Firm Owners · Low booking difficulty · 1,000 - 10,000 listeners

Frequently asked questions

Here's some frequently asked questions for
BE THAT LAWYER
:

How do I get in touch with BE THAT LAWYER?

BE THAT LAWYER is hosted by Steve Fretzin. Its publicly listed email is steve@fretzin.com. For guest bookings, the host or producer is usually the best person to reach. Podseeker helps you find direct host and producer contacts and pitch from your own inbox.

What is the email for BE THAT LAWYER?

The publicly listed email for BE THAT LAWYER: steve@fretzin.com.

How many listeners does BE THAT LAWYER have?

Podseeker estimates BE THAT LAWYER reaches 1,000 to 10,000 listeners per episode. Only the publisher has exact numbers.

Who is an ideal guest for BE THAT LAWYER?

BE THAT LAWYER typically books working professionals with real expertise. Typical guest background: Experienced attorneys, legal marketing professionals, legal technology or artificial intelligence specialists, business development advisors, authors, speakers, and professional-services leadership experts with practical expertise and credible results. Common among recent guests: Founded or led a legal, marketing, technology, or professional-services organization; Authored books or substantial professional content; Built recognized expertise in law firm growth, marketing, business development, performance, or leadership. Recent guests include Dennis Meador, Pete Leibman, and Jan Roos.

How hard is it to get booked on BE THAT LAWYER?

Low. A guest with relevant expertise and a clear angle for its audience has a realistic chance.

What topics does BE THAT LAWYER cover?

Recent episodes cover Business, Legal Marketing, Business Development, Law Firm Growth, and Legal Technology. Pitch an idea tied to one of these topics and mention a recent episode.

Publicly listed emails

steve@fretzin.com

Looking for the right person? Join Podseeker to find direct host and producer contacts and manage your podcast outreach.

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