Banking on Digital Growth

Derik Krauss

audrey@digitalgrowth.com

For verified host and producer emails, sign up to view.

Booking Overview

This is an interview-led show focused on digital growth, marketing, technology, and customer acquisition in banking and credit unions, typically featuring external financial-services, fintech, and marketing professionals. PR agencies could credibly pitch banking executives, credit-union innovators, fintech founders, digital-marketing specialists, and experts in financial wellness or customer experience; booking difficulty is likely low to medium because the show features accessible industry professionals rather than only highly prominent public figures.

Metrics

Episodes: 487

Frequency: Irregular

Rating: 5.0/5.0

Estimated listeners: <1k

Gender skew: Male

Location: USA

Contact Information

audrey@digitalgrowth.com

For verified host and producer emails, sign up to view.

Host

Derik Krauss - Financial-services digital growth and marketing professional focused on helping banks and credit unions adapt to digital consumer behavior, technology, and modern growth strategies.

Booking Intelligence

Booking Requirements

low
Typical Credentials:  
Banking and credit-union executives, fintech founders, financial-services technology leaders, and experienced marketing or customer-experience professionals with practical industry expertise.
Required Achievements:  
Founded or led a financial-services, fintech, or marketing organization, Developed digital growth, marketing, analytics, or customer-experience strategies, Published industry insights or built an established professional platform

Recent Guest Discussions

Bill Bloom - Deposit Growth, Financial Wellness, Consumer Saving Behavior, Financial Habits, Analytics, And Member Relationships.

Mike Lawson - Credit-union Membership Growth, Younger Generations, Digital Banking Experiences, Fintech Competition, Branches, And Artificial Intelligence In Banking.

Melanie Draheim - Creativity And Performance Marketing, Brand Strategy, Analytics, Website Optimization, Artificial Intelligence, And Digital Customer Experiences.

Recent Topics

Credit Unions, Fintech, Banking, Digital Marketing, Analytics

Episodes

Here's the recent few episodes on
Banking on Digital Growth
:

Why measurement is the key to (deposit) growth

July 16, 2026

Growing deposits has become one of the biggest challenges facing banks and credit unions today. But what if the answer isn't better rates or new products?In this episode of the Banking on Digital Growth Podcast, I sit down with Bill Bloom, founder of Diane Money, to discuss why helping members become better savers may be one of the most overlooked growth strategies in financial services.They explore how spending habits impact long-term financial health, why measurement is the foundation of be...

The credit union membership crisis no one wants to talk about

July 06, 2026

In this episode of the Banking on Digital Growth Podcast, I sit down with Mike Lawson of CU Broadcast to discuss what Mike calls the industry's "member succession plan", the urgent need for credit unions to replace an aging membership base by winning over younger generations.Together, we explore why fintechs like Chime, SoFi, and Ally have become so appealing, the role digital experiences play in attracting new customers, and why simply having great rates is no longer enough. We also discuss ...

Is marketing dead? Why creativity and data need each other.

June 15, 2026

In this episode of the Banking on Digital Growth Podcast, Derik sits down with Melanie Draheim to explore one of the most important conversations happening in marketing today: the relationship between creativity and performance.The discussion starts with a surprising lesson from a backpacking trip through Death Valley and quickly evolves into a deeper conversation about why marketers are so quick to declare things "dead" whenever technology changes.Together, Derik and Melanie unpack the tensi...

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