Episodes: 58
Frequency: Weekly
Rating: 3.0/5.0
Estimated listeners: < 100
Gender skew: Neutral
Listener location: USA
Publicly listed emails
outwardmedia.web@gmail.com
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Paula Chiocchi - B2B marketing executive and founder of Outward Media.
Brian Carroll - Changes In B2b Marketing And Lead Generation, Buyer Behavior, Trust, And Marketing-sales Alignment.
Andrew Shulkind - Using Data To Shape Relevant Content, Content Personalization, Performance Measurement, And Audience Behavior.
Eli Igra Serfaty - Linkedin As A Business Growth Channel, Executive Branding, Sales, Recruiting, And AI In Content Creation.
Peter Pinfold - Augmented Reality Advertising, Digital Outdoor Space, Advertising Rights, And The Emerging AR Advertising Ecosystem.
More Leads Aren't The Answer: 5 Ways B2B Marketers Can Build A Better Growth Engine
October 12, 2026
In this episode, Paula Chiocchi talks with Brian Carroll about the significant changes in B2B marketing and lead generation over the past two decades. They discuss the evolution of buyer behavior, the importance of building trust, and how companies can better align their marketing and sales efforts to drive growth.Brian Carroll: http://www.linkedin.com/in/brianjcarroll Paula Chiocchi: https://www.linkedin.com/in/paula-chiocchi/Apply to be a guest! https://podcast.outwardmed...
Beyond the Data: 6 Ways to Create Content that Actually Influences Buyers
October 05, 2026
The conversation with Andrew Shulkind explores the importance of effectively utilizing data in marketing to create relevant content that resonates with audiences. Andrew emphasizes that data alone is not enough; marketers must understand their audience's needs and preferences to drive engagement and conversions. The conversation delves into the importance of personalized content marketing, effective measurement of content performance, and the integration of data into content strategy. A great...
Beyond The Company Page: 6 Ways LinkedIn is Becoming a B2B Growth Engine
September 28, 2026
Eli Igra Serfaty shares insights on the impact of LinkedIn on business growth, the importance of personal branding for executives, and the role of LinkedIn in sales, partnerships, and recruiting. He emphasizes the need for consistency, frequency, and valuable content on LinkedIn to build trust and influence business metrics. The conversation covers the importance of authenticity in executive branding, the value of giving away resources, the measurement of success in B2B, the impact of AI on c...
asiCast · Medium booking difficulty · < 100 listeners
B2B Influence is hosted by Paula Chiocchi. Its publicly listed email is outwardmedia.web@gmail.com. For guest bookings, the host or producer is usually the best person to reach. Podseeker helps you find direct host and producer contacts and pitch from your own inbox.
The publicly listed email for B2B Influence: outwardmedia.web@gmail.com.
Podseeker estimates B2B Influence reaches fewer than 100 listeners per episode. Only the publisher has exact numbers.
B2B Influence typically books working professionals with real expertise. Typical guest background: Experienced B2B marketing leaders, practitioners, and specialists with practical expertise relevant to small and midsized businesses. Recent guests include Brian Carroll, Andrew Shulkind, and Eli Igra Serfaty.
Low. A guest with relevant expertise and a clear angle for its audience has a realistic chance.
Recent episodes cover Business, Marketing, B2b Marketing, Content Marketing, and Lead Generation. Pitch an idea tied to one of these topics and mention a recent episode.
Publicly listed emails
outwardmedia.web@gmail.com
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