Podcast artwork thumbnail for B2B Influence

B2B Influence

Paula Chiocchi

Booking Overview

An interview-led show focused on B2B marketing, featuring external practitioners and leaders sharing expertise in areas such as lead generation, content strategy, and marketing technology. PR agencies can pitch experienced B2B marketers, marketing executives, and specialists with practical insights for companies serving small and midsized businesses; booking difficulty appears low, with a guest application available.

Metrics

Episodes: 58

Frequency: Weekly

Rating: 3.0/5.0

Estimated listeners: < 100

Gender skew: Neutral

Listener location: USA

Contact Information

Publicly listed emails

outwardmedia.web@gmail.com

Looking for the right person? Join Podseeker to find direct host and producer contacts and manage your podcast outreach.

Host

Paula Chiocchi - B2B marketing executive and founder of Outward Media.

Booking Intelligence

Booking Requirements

low
Typical Credentials:  
Experienced B2B marketing leaders, practitioners, and specialists with practical expertise relevant to small and midsized businesses.
Required Achievements:  

Recent Guest Discussions

Brian Carroll - Changes In B2b Marketing And Lead Generation, Buyer Behavior, Trust, And Marketing-sales Alignment.

Andrew Shulkind - Using Data To Shape Relevant Content, Content Personalization, Performance Measurement, And Audience Behavior.

Eli Igra Serfaty - Linkedin As A Business Growth Channel, Executive Branding, Sales, Recruiting, And AI In Content Creation.

Peter Pinfold - Augmented Reality Advertising, Digital Outdoor Space, Advertising Rights, And The Emerging AR Advertising Ecosystem.

Recent Topics

Business, Marketing, B2b Marketing, Content Marketing, Lead Generation

Episodes

Here's the recent few episodes on
B2B Influence
:

More Leads Aren't The Answer: 5 Ways B2B Marketers Can Build A Better Growth Engine

October 12, 2026

In this episode, Paula Chiocchi talks with Brian Carroll about the significant changes in B2B marketing and lead generation over the past two decades. They discuss the evolution of buyer behavior, the importance of building trust, and how companies can better align their marketing and sales efforts to drive growth.Brian Carroll: http://www.linkedin.com/in/brianjcarroll Paula Chiocchi: https://www.linkedin.com/in/paula-chiocchi/Apply to be a guest! https://podcast.outwardmed...

Beyond the Data: 6 Ways to Create Content that Actually Influences Buyers

October 05, 2026

The conversation with Andrew Shulkind explores the importance of effectively utilizing data in marketing to create relevant content that resonates with audiences. Andrew emphasizes that data alone is not enough; marketers must understand their audience's needs and preferences to drive engagement and conversions. The conversation delves into the importance of personalized content marketing, effective measurement of content performance, and the integration of data into content strategy. A great...

Beyond The Company Page: 6 Ways LinkedIn is Becoming a B2B Growth Engine

September 28, 2026

Eli Igra Serfaty shares insights on the impact of LinkedIn on business growth, the importance of personal branding for executives, and the role of LinkedIn in sales, partnerships, and recruiting. He emphasizes the need for consistency, frequency, and valuable content on LinkedIn to build trust and influence business metrics. The conversation covers the importance of authenticity in executive branding, the value of giving away resources, the measurement of success in B2B, the impact of AI on c...

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B2B Influence
:

asiCast · Medium booking difficulty · < 100 listeners

Frequently asked questions

Here's some frequently asked questions for
B2B Influence
:

How do I get in touch with B2B Influence?

B2B Influence is hosted by Paula Chiocchi. Its publicly listed email is outwardmedia.web@gmail.com. For guest bookings, the host or producer is usually the best person to reach. Podseeker helps you find direct host and producer contacts and pitch from your own inbox.

What is the email for B2B Influence?

The publicly listed email for B2B Influence: outwardmedia.web@gmail.com.

How many listeners does B2B Influence have?

Podseeker estimates B2B Influence reaches fewer than 100 listeners per episode. Only the publisher has exact numbers.

Who is an ideal guest for B2B Influence?

B2B Influence typically books working professionals with real expertise. Typical guest background: Experienced B2B marketing leaders, practitioners, and specialists with practical expertise relevant to small and midsized businesses. Recent guests include Brian Carroll, Andrew Shulkind, and Eli Igra Serfaty.

How hard is it to get booked on B2B Influence?

Low. A guest with relevant expertise and a clear angle for its audience has a realistic chance.

What topics does B2B Influence cover?

Recent episodes cover Business, Marketing, B2b Marketing, Content Marketing, and Lead Generation. Pitch an idea tied to one of these topics and mention a recent episode.

Publicly listed emails

outwardmedia.web@gmail.com

Looking for the right person? Join Podseeker to find direct host and producer contacts and manage your podcast outreach.

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