Podcast artwork thumbnail for asiCast

asiCast

John McCarthy

Booking Overview

asiCast is a marketing/advertising industry podcast by Advertising Seminars International (asi) that covers practical, conference-level topics in media, broadcast, digital distribution, regulation, and measurement. For PR pros, it’s a credible platform to reach senior agency, media, and industry analysts, with guests typically drawn from recognized marketing analytics, media strategy, and industry advisory roles.

Metrics

Episodes: 204

Frequency: Irregular

Rating: 4.8/5.0

Estimated listeners: < 100

Gender skew: Male

Listener location: United Kingdom

Contact Information

Publicly listed emails

admin@asiconferences.com

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Host

John McCarthy - Host of asiCast; in recent episodes he leads conversations with industry figures on media planning, data integrity, and broadcasters/streaming monetisation (as reflected in episode descriptions). H...

Booking Intelligence

Booking Requirements

medium
Typical Credentials:  
Senior agency professionals, media planning experts, industry analysts, and recognized leaders/execs in measurement, analytics, and advertising/media economics; lawyers/industry commentators or advisors with public-facing regulatory expertise.
Required Achievements:  
Leadership roles (e.g., directors/co-founders) in marketing measurement or media analytics, Public recognition as a knowledgeable marketing/advertising commentator, Professional roles advising on advertising/marketing and media regulation

Recent Guest Discussions

Guy Bisson - Broadcasters And Streaming Platform Partnerships; Monetisation Of Programmes; Ensuring Inventory Value With Hyper-distribution; Advertising/media Economics

Brian Jacobs - Legal/regulatory Perspective Related To Advertising And Social Media Platforms; Discussion Alongside Bob Hoffman

Bob Hoffman - Regulation Of Social Media Platforms; Court Rulings’ Implications; Comparing Moments In Tobacco Regulation And Social Media Regulation

Recent Topics

Advertising, Marketing, Broadcast, Streaming, Measurement

Episodes

Here's the recent few episodes on
asiCast
:

asiCast 200: Television transformed – the Doctor Who case study

September 30, 2026

In this special 200th anniversary asiCast episode, Chris Mundy, CEO of RSMB, interviews Richard Marks about his upcoming book, The Reality War, which draws upon the history of Doctor Who to examine how, in the twenty years between 2005 and 2025, television was transformed. Their conversation explores how the series… Read more

asiCast 199: Beyond exposure to measuring consumer behaviour

September 15, 2026

Subconscious motivations indicated by people in their media and content choices are reflective of choice behaviour made elsewhere in their lives. Work undertaken by RMT Labs in partnership with Wharton Neuroscience has developed a resonance metric which profiles audiences by programme choices rather than standard demographics like age and sex.… Read more

asiCast 198: From design to deployment – an agency response to Barb Ads Hub

July 01, 2026

Barb Ads Hub was launched in January of this year as a platform combining both pre-campaign planning and post-campaign reporting under Barb’s joint-industry C-Flight methodology. In this asiCast our Executive Director John McCarthy interviews Barb’s Director of Partnerships and Communications, Luca Vannini, and Tom Stimpfig, Head of Video at PHD/Omnicom,… Read more

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asiCast
:

Marketing Masters - The Art and Science of Modern Marketing with Host Zania Guy · Medium booking difficulty · 100 - 1,000 listeners

Ad Age Special Edition · Medium booking difficulty · 100 - 1,000 listeners

Frequently asked questions

Here's some frequently asked questions for
asiCast
:

How do I get in touch with asiCast?

asiCast is hosted by John McCarthy. Its publicly listed email is admin@asiconferences.com. For guest bookings, the host or producer is usually the best person to reach. Podseeker helps you find direct host and producer contacts and pitch from your own inbox.

What is the email for asiCast?

The publicly listed email for asiCast: admin@asiconferences.com.

How many listeners does asiCast have?

Podseeker estimates asiCast reaches fewer than 100 listeners per episode. Only the publisher has exact numbers.

Who is an ideal guest for asiCast?

asiCast typically books industry leaders. Typical guest background: Senior agency professionals, media planning experts, industry analysts, and recognized leaders/execs in measurement, analytics, and advertising/media economics; lawyers/industry commentators or advisors with public-facing regulatory expertise. Common among recent guests: Leadership roles (e.g., directors/co-founders) in marketing measurement or media analytics; Public recognition as a knowledgeable marketing/advertising commentator; Professional roles advising on advertising/marketing and media regulation. Recent guests include Guy Bisson, Brian Jacobs, and Bob Hoffman.

How hard is it to get booked on asiCast?

Medium. Guests usually need solid credentials in the topic and an idea that fits the show.

What topics does asiCast cover?

Recent episodes cover Advertising, Marketing, Broadcast, Streaming, and Measurement. Pitch an idea tied to one of these topics and mention a recent episode.

Publicly listed emails

admin@asiconferences.com

Looking for the right person? Join Podseeker to find direct host and producer contacts and manage your podcast outreach.

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