12 x 12 Picture Book Podcast

Julie Hedlund, Kelli Panique

Booking Overview

This is an interview-focused show about picture-book writing, publishing, craft, and the professional realities of building a children’s-book career, featuring authors, literary agents, editors, illustrators, and related industry professionals. PR agencies could credibly pitch published picture-book authors, children’s-book editors and agents, author-visit experts, and specialists who teach manuscript development or kidlit career strategy; booking difficulty is medium.

Metrics

Episodes: 40

Frequency: Weekly

Rating: 5.0/5.0

Estimated listeners: 100 - 1,000

Gender skew: Female

Listener location: USA

YouTube: 1.9k subscribers

Instagram: 4.2k followers

Contact Information

Publicly listed emails

juliefhedlund@gmail.com

Looking for the right person? Join Podseeker to find direct host and producer contacts and manage your podcast outreach.

Host

Julie Hedlund - Picture-book author and founder of the 12 x 12 Picture Book Writing Challenge.

Kelli Panique - Events professional with extensive experience coordinating speakers and supporting events for creative professionals.

Booking Intelligence

Booking Requirements

medium

Typical Credentials:

Published picture-book authors and illustrators, literary agents, editors, educators, and experienced professionals who can offer practical guidance on craft, publishing, author visits, or children’s-book careers.

Required Achievements:

Published picture books, Literary-agent representation, Children’s-book editorial expertise, Speaking or teaching experience, Professional experience in children’s publishing

Recent Guest Discussions

Emma Walton Hamilton - Adapting Real-life Events Into Picture Books, Developing Kid-friendly Stories, And The Creative Process Behind Shy.

Suzy Levinson - Finding An Individual Writing Style, Writing From Inspiration, Evergreen Themes, And Creative Approaches To Picture Books.

Tasha Hilderman - Developing Less Predictable Manuscripts, Writing Exercises, And The Agent-author Relationship.

Rachel Orr - Agent-author Relationships, Publishing Trends, Evergreen Themes, Manuscript Development, And Submission Strategies.

Alyssa Reynoso-Morris - Securing School, Bookstore, And Conference Engagements, Author Visits, Speaking Income, And Writing For Children.

Recent Topics

Picture Books, Children's Literature, Writing, Publishing, Literary Agents

Episodes

Here's the recent few episodes on

12 x 12 Picture Book Podcast

040 - Mid-Journey Author Successes with Caitlin Binder Markey

October 08, 2026

Let's talk about the middle of the writing journey with Caitlin Binder-Markey So far, most of our podcast episodes have been interviews with published writers, illustrators, and other industry professionals. But, what about the writers putting in the work who haven't seen their name on a book cover yet? Today, we get to showcase one of those picture book writers—Caitlin Binder-Markey Here's what you'll discover in this episode: How Caitlin fell in love with picture books Why she started...

039 - Karly Dizon: An Agent's Passion for Kidlit

October 01, 2026

Agent Karly Dizon of Fuse Literary joins Julie Hedlund and Kelli Panique to chat about her love for picture books and kidlit, and why she comes back year after year to critique pitches and first pages from 12 x 12 Picture Book Writing Challenge members. How Karly became an agent after starting as an author Her passion for representing writers How Karly developed her skills for editing and critiquing children's stories How she developed her picture book evaluation skills Why picture books are...

038 - Betsy Bird: Where are the Funny Female Writers?

September 24, 2026

Can you be a funny female picture book writer and get published? Uber-librarian Betsy Bird and Julie Hedlund talk about the challenges of being a funny female—even in today's market. Here's what you'll discover in this episode: Why it's difficult for women to get past the gatekeepers with funny and/or subversive picture books What you're no longer seeing in the book deals at this time Challenges for marginalized creators Advice for taking risks The difficulty with the appeal of humor Wh...

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WriterCon · High booking difficulty · 100 - 1,000 listeners

Publicly listed emails

juliefhedlund@gmail.com

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