You Don't Know Vietnam
Booking Overview
Metrics
Episodes: 74
Frequency: Every two weeks
Rating: 4.3/5.0
Estimated listeners: 100 - 1,000
Gender skew: Neutral
Listener location: Canada
Contact Information
Publicly listed emails
hello@wecreate.vn
ian@wecreate.vn
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Host
Ian Paynton - Co-founder of We Create Content, a content marketing agency that builds audiences for global brands in Vietnam.
Booking Intelligence
Booking Requirements
Recent Guest Discussions
Ngu Phan (Peter) - Building An E-commerce Fragrance Brand, Customer Testing, Gifting, Young Vietnamese Consumers, And Competing In A Crowded Market.
Vy Nguyen - Building An E-commerce Fragrance Brand, Customer Testing, Gifting, Young Vietnamese Consumers, And Competing In A Crowded Market.
David Stout - Hanoi’s Transformation, Analogue Publishing, Editorial Work In Vietnam, Tourism, And Vietnamese Tea.
Rajpal Singh - Vietnam’s Development, Singapore-vietnam Relations, Technology, Artificial Intelligence, Sustainability, And Food Security.
Ha Pham - Youth Pressure, Self-improvement Culture, Social Media, Family Expectations, Ambition, And Identity In Modern Vietnam.
Recent Topics
Episodes
E74: How this side hustle fragrance brand won over Vietnamese students
September 29, 2026
How do you get a Vietnamese fragrance into the top 10 men’s fragrances on Shopee in your first year... while both founders still have full-time jobs? Enter Vy Nguyen and Ngu Phan (Peter), Co-Founders of Lenoir. They join Ian Paynton to share how they built a perfume brand around Vietnam’s students. From testing scents with friends and packing orders after work to discovering why customers kept buying samples, this is a story of trial, error and paying attention.We explore how gifting changed ...
E73: Remembering a Hanoi we once knew — with journalist David Stout
September 08, 2026
Before Ian Paynton co-founded WCC, and before journalist David Stout went on to report from Myanmar, Hong Kong, Afghanistan, Pakistan, the Balkans and Saudi Arabia, the pair spent their days making a print magazine about Hanoi. Fifteen years later, they reunite to remember what David calls “the best days of analogue Vietnam”. They revisit some of their favourite editorial assignments, from the 103-year-old woman living with four generations of her family to Ha Giang before mass tourism and th...
E72: What Singapore’s Ambassador learned from his first 10 months in Vietnam
August 25, 2026
What does Vietnam look like through the eyes of someone arriving at one of the most ambitious moments in its recent history? Ten months into his posting, Singapore’s Ambassador to Vietnam, Rajpal Singh, joins Ian Paynton to reflect on what he has learned so far — from the country’s infectious energy and optimism to its pace of change, its openness to outsiders and the ever-growing relationship between Vietnam and Singapore.In this episode:Why Vietnam’s energy can only truly be understood from...
Frequently asked questions
How do I get in touch with You Don't Know Vietnam?
You Don't Know Vietnam is hosted by Ian Paynton. Its publicly listed emails are hello@wecreate.vn and ian@wecreate.vn. For guest bookings, the host or producer is usually the best person to reach. Podseeker helps you find direct host and producer contacts and pitch from your own inbox.
What is the email for You Don't Know Vietnam?
The publicly listed emails for You Don't Know Vietnam: hello@wecreate.vn and ian@wecreate.vn.
How many listeners does You Don't Know Vietnam have?
Podseeker estimates You Don't Know Vietnam reaches 100 to 1,000 listeners per episode. Only the publisher has exact numbers.
Who is an ideal guest for You Don't Know Vietnam?
You Don't Know Vietnam typically books industry leaders. Typical guest background: Direct expertise or first-hand experience in Vietnam, especially as a founder, business leader, diplomat, journalist, or specialist on Vietnamese economic and social trends. Common among recent guests: Founded or led a business operating in Vietnam; Held a senior diplomatic or international affairs role; Reported extensively on Vietnam or the region. Recent guests include Ngu Phan (Peter), Vy Nguyen, and David Stout.
How hard is it to get booked on You Don't Know Vietnam?
Medium. Guests usually need solid credentials in the topic and an idea that fits the show.
What topics does You Don't Know Vietnam cover?
Recent episodes cover Business, International Business, Vietnam, Entrepreneurship, and E Commerce. Pitch an idea tied to one of these topics and mention a recent episode.
Publicly listed emails
hello@wecreate.vn
ian@wecreate.vn
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