Podcast artwork thumbnail for Understand

Understand

Ros Atkins, Michael Rosen

Booking Overview

An interview-led documentary series examining how technology, artificial intelligence, economics, culture, and social change reshape human values, featuring academics, authors, journalists, artists, and senior industry figures. Credible candidates include recognized researchers, public intellectuals, technology and business leaders, authors, and practitioners with substantive expertise in AI ethics, digital culture, work, economics, or technology policy; booking difficulty is high.

Metrics

Episodes: 121

Frequency: Irregular

Rating: 4.7/5.0

Estimated listeners: 1,000 - 10,000

Gender skew: Neutral

Listener location: United Kingdom

Contact Information

Publicly listed emails

podcast.support@bbc.co.uk

Looking for the right person? Join Podseeker to find direct host and producer contacts and manage your podcast outreach.

Host

Ros Atkins - BBC journalist and broadcaster known for explanatory journalism and analysis of major social, political, and technological issues.

Michael Rosen - English author, poet, broadcaster, and prominent writer for children and adults.

Booking Intelligence

Booking Requirements

high
Typical Credentials:  
Established academics, economists, philosophers, historians, authors, journalists, artists, technology specialists, and senior business or policy leaders with demonstrable expertise in technology's social, cultural, economic, or ethical effects.
Required Achievements:  
Published books or significant research, Senior positions in business, media, academia, or public policy, Recognized journalism or public commentary, Established creative work addressing technology or social change

Recent Guest Discussions

Andrew Hamilton - Technology, Work, Expertise, And The Effect Of Automation On Professional Value.

Ruth Martin - Technology, Language, Creative Work, And Changing Forms Of Expertise.

Jemima Kelly - Finance, Technology, Markets, And The Relationship Between Price And Value.

Zing Tsjeng - Technology, Culture, Relationships, And Changing Social Values.

C. Thi Nguyen - Algorithms, Attention, Quality, And The Difference Between Value And Popularity.

Recent Topics

Technology, Technology Ethics, Artificial Intelligence, Digital Culture, Future Of Work

Episodes

Here's the recent few episodes on
Understand
:

Seven Ages of Man, with Michael Rosen: 7. Vittorio Angelone's in his 20s

October 09, 2026

In the final episode of Michael Rosen’s series on masculinity and manhood, can comedian and podcaster Vittorio Angelone, following his tumultuous 20s, find his way to being a man that he actually likes. At the start of his 20s, Vittorio found himself adrift in London, unsure of who he was or who he wanted to be. He felt paralysed by the many conflicting models of maleness competing for his attention online – all of them just different costumes he was trying on. How will he find his own path?...

Seven Ages of Man, with Michael Rosen: 6. Marvin Sordell's in his 30s

October 09, 2026

What’s it like to be a man in your 30s? In Episode 6 of Michael Rosen’s series about masculinity and manhood, filmmaker and former Premier League footballer Marvin Sordell puts darkness behind him to write a new chapter in his life. By the time he was in his 20s, Marvin had clawed his way to the top level of football, playing in the Premier League and representing his country. But behind the scenes, he was battling a severe mental health crisis brought on by the pressure of the game and the h...

Seven Ages of Man, with Michael Rosen: 5. Lias Saoudi's in his 40s

October 02, 2026

What’s it like to be a man in your 40s? In Episode 5 of Michael Rosen’s series about masculinity and manhood, singer and author Lias Saoudi reflects on his transition from chaos to fatherhood. As the lead singer of the notoriously hedonistic band Fat White Family, Lias made a career out of chaos. But after a revelation during the covid lockdown, he makes a handbrake turn, cleaning up his life and having a baby with his best friend. But as the realities of life as a new father bite, the old in...

Similar Podcasts

Podcast(s) similar to
Understand
:

Outside/In · Medium booking difficulty · 10,000 - 100,000 listeners

Frequently asked questions

Here's some frequently asked questions for
Understand
:

How do I get in touch with Understand?

Understand is hosted by Ros Atkins and Michael Rosen. Its publicly listed email is podcast.support@bbc.co.uk. For guest bookings, the host or producer is usually the best person to reach. Podseeker helps you find direct host and producer contacts and pitch from your own inbox.

What is the email for Understand?

The publicly listed email for Understand: podcast.support@bbc.co.uk.

How many listeners does Understand have?

Podseeker estimates Understand reaches 1,000 to 10,000 listeners per episode. Only the publisher has exact numbers.

Who is an ideal guest for Understand?

Understand typically books well-known public figures. Typical guest background: Established academics, economists, philosophers, historians, authors, journalists, artists, technology specialists, and senior business or policy leaders with demonstrable expertise in technology's social, cultural, economic, or ethical effects. Common among recent guests: Published books or significant research; Senior positions in business, media, academia, or public policy; Recognized journalism or public commentary. Recent guests include Andrew Hamilton, Ruth Martin, and Jemima Kelly.

How hard is it to get booked on Understand?

High. It mostly books established leaders in its field.

What topics does Understand cover?

Recent episodes cover Technology, Technology Ethics, Artificial Intelligence, Digital Culture, and Future Of Work. Pitch an idea tied to one of these topics and mention a recent episode.

Publicly listed emails

podcast.support@bbc.co.uk

Looking for the right person? Join Podseeker to find direct host and producer contacts and manage your podcast outreach.

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