The Paper Fold

Sarah

sarah@thepapernerd.com

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Booking Overview

The Paper Fold is an all-paper stationery salon where the host spotlights makers behind premium writing tools and design-led stationery brands. Recent episodes feature founders/creators who talk product craft, branding, and how stationery fits into modern content and storytelling.

Metrics

Episodes: 86

Frequency: Irregular

Rating: 4.7/5.0

Estimated listeners: <1k

Gender skew: Neutral

Location: USA

YouTube: 45 subscribers

Instagram: 5.2k followers

Contact Information

sarah@thepapernerd.com

For verified host and producer emails, sign up to view.

Host

Sarah - Hosts “The Paper Fold” and frames the show as stationery community all-paper salon, where she presents a mix (“mishmosh”) of personalities and players in the stationery/design world.

Booking Intelligence

Booking Requirements

medium
Typical Credentials:  
Stationery/design industry makers (founders, product creators), notable creators with audience traction (e.g., social platforms), and small-to-mid sized brands with recognizable collaborations or licensed/retail presence.
Required Achievements:  
Built a distinctive stationery or writing-tools product line, Grew an online audience around stationery/content, Secured notable brand collaborations or licensed partnerships, Featured in industry coverage (e.g., stationery/trends publications)

Recent Guest Discussions

Ray Wu (Ferris Wheel Press) - Fountain Pens And Writing Tools; Brand Mission To Make Fancy Fun; Licensed Properties And Product Development; How Customers Use Stationery More.

Erin Dayhaw - Tiktok-to-commerce Approach; Stickers As “relatable Fine Art”; Modern Messaging; Storytelling, Controversy, And Content Strategy.

Carissa Potter (People I’ve Loved) - Design-led Stationery As Conversation/feeling; Simple Product Philosophy; Partnerships With Major Brands And Design Institutions; Relationships Through Objects.

Recent Topics

Stationery, Design, Craft, Fountain Pens, Branding

Episodes

Here's the recent few episodes on
The Paper Fold
:

Ray Wu of Ferris Wheel Press

May 29, 2026

Every paper nerd needs a quality pen for their prized stationery — and Ferris Wheel Press aims to elevate the world of writing tools as it demands. Raymond Yu actually started out in stationery, creating one-of-a-kind, ultra-luxe invitations — but turned his talents to fountain pens and accessories, aiming to remove the intimidation factor and "make fancy fun." Ferris Wheel Press' ever-expanding array of offerings encompasses both its own creations as well as licensed product tied to major p...

Erin Dayhaw

May 05, 2026

Typically I discover new stationery makers at markets, then I nerd out on them online, but with Erin Dayhaw, it’s been quite the opposite! I was laughing along with her TikTok adventures for quite some time (along with her 30K followers) before I actually met her IRL at NY NOW this past February. Because Erin seemed to understand the TikTok algorithm in a way other stationery makers do not, I initially envisioned our interview to be focused on winning insights that app. However, Erin is let...

Carissa Potter of People I've Loved

March 24, 2026

Every year in the winter issue of Stationery Trends, I compile a department called 10 Makers to Watch. Throughout the year I will be highlighting my special 10 — including my very special guest today, Carissa Potter of People I've Loved. Much like that of my other guests, this brand offers stationery and gifts, but with a radically different, deceptively simple approach. Rather than seeing her wares as yet another commodity, Carissa utilizes them to develop ourselves and our relationships. ...

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