The Paper Fold

Booking Overview

An interview show focused on stationery, paper design, writing tools, and the people creating products for the stationery community, with recurring conversations featuring independent makers and brand founders. Strong guest candidates include stationery designers, paper-goods entrepreneurs, writing-tool creators, and niche consumer-brand operators with distinctive products or practical insights into marketing and community-building; booking difficulty is likely low because guests are generally accessible emerging professionals rather than major public figures.

Metrics

Episodes: 89

Frequency: Irregular

Rating: 4.7/5.0

Estimated listeners: <1k

Gender skew: Unknown

Location: USA

YouTube: 45 subscribers

Instagram: 5.2k followers

Contact Information

Publicly listed emails

sarah@thepapernerd.com

Looking for the right person? Join Podseeker to find direct host and producer contacts and manage your podcast outreach.

Host

Sarah - Hosts “The Paper Fold” and frames the show as stationery community all-paper salon, where she presents a mix (“mishmosh”) of personalities and players in the stationery/design world.

Booking Intelligence

Booking Requirements

low

Typical Credentials:

Independent stationery makers, paper-goods designers, writing-tool creators, and founders of distinctive niche consumer brands.

Required Achievements:

Founded a stationery or paper-goods brand, Developed distinctive product designs, Built an engaged customer or social-media community, Earned recognition within the stationery industry

Recent Guest Discussions

Katelyn Woolley - Inclusive Stationery Design, Community Needs, Leaving Social Media, Direct Customer Relationships, And Business Growth.

Erin Dayhaw - Sticker Design, Social-media Strategy, Content, Storytelling, Controversy, And Modern Messaging.

Recent Topics

Stationery, Paper, Design, Lettering, Entrepreneurship

Episodes

Here's the recent few episodes on

The Paper Fold

Nicole Couto of Couto & Co.

September 02, 2026

It's kind of chic to be niche famous — and that perfectly describes my guest, Nicole Couto of Couto & Co. She was one of the founders of 2021 Co. That New England brand enjoyed a stellar stationery rise in a few very short years, creating customized finds for Tommy Bahama, Anthropologie and most recently L.L.Bean — and even collaborating with Jennifer Love Hewitt to bring the Holiday Junkie range to life. While that trio has already dropped into The Paper Fold, Nicole now returns solo...

Vanessa Harnik of Notes & Queries

July 29, 2026

You have doubtless seen Little Free Libraries in your neighborhood — well, my brilliant guest today has reconfigured the concept for greeting cards and postcards. For 30 years, Vanessa Harnik has worked alongside her dad Alan running Notes & Queries — which sources and brings fantastic European stationery to American shores. Earlier this year, I named Vanessa a Maker to Watch in 2026 at Stationery Trends — and felt even better about that choice once I learned she had invented The N...

Katelyn Woolley of The Noble Paperie

July 08, 2026

My chat with Katelyn Woolley of The Noble Paperie is full of (wonderful) surprises! I I named Kate as one of Stationery Trends' 10 Makers to Watch in 2026 due to her focus on what she refers to as “communities others forget.” The Noble Paperie is primarily known for Kate’s NICU, infertility and miscarriage cards — just try searching for one of these categories on Etsy to see what I mean. These topics had never been aired so publicly on stationery before Kate came along — an...

Publicly listed emails

sarah@thepapernerd.com

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