Podcast artwork thumbnail for The No Normal Show by BPD

The No Normal Show by BPD

Emily Baker

Booking Overview

This show is a healthcare-marketing thought leadership platform for leaders who want to move beyond the status quo—especially through innovation and AI. For PR, it’s a strong target for guests who can translate emerging technology and marketing strategy into real operational and patient-experience outcomes.

Metrics

Episodes: 297

Frequency: Irregular

Rating: 4.6/5.0

Estimated listeners: 100 - 1,000

Gender skew: Neutral

Listener location: USA

YouTube: 441 subscribers

Instagram: 662 followers

Contact Information

Publicly listed emails

nonormal@bpdhealthcare.com

Looking for the right person? Join Podseeker to find direct host and producer contacts and manage your podcast outreach.

Host

Emily Baker

Booking Intelligence

Booking Requirements

medium
Typical Credentials:  
Senior marketing/digital/brand leaders in healthcare systems and healthcare agencies; executives responsible for consumer engagement, patient experience, and technology-enabled marketing transformation.
Required Achievements:  
Leadership roles at major healthcare organizations, Ownership of digital marketing, brand strategy, or consumer experience functions, Visible work applying AI/data to patient experience and marketing execution

Recent Guest Discussions

Jessica Schmidt - AI And Digital Tools; How Speed And Reduced Friction Transform Patient Expectations And Healthcare Experience

Kelly Nye - AI, Data, And Digital Tools Reshaping Patient Access And Navigation; Personalized Communication And Real-time Guidance; Speed As A Strategy For Better Care Experience

Jeremy Harrison - Building Teams That Move At Required Pace; Decision-making And Trust; Change Management And Leadership Philosophy; Removing Bottlenecks And Aligning Teams

Nicole Baxter - Operationalizing Speed At Scale; Adapting Campaigns To System-level Thinking; Using AI To Accelerate Audience Understanding And Faster Decision-making

Recent Topics

Healthcare Marketing, Digital Marketing, Artificial Intelligence, Patient Experience, Brand Strategy

Episodes

Here's the recent few episodes on
The No Normal Show by BPD
:

What Just Happened?! The Medicare Confidence Gap

October 07, 2026

Medicare enrollment is more than an individual’s coverage decision. It operationally impacts health systems, shaping patient volume, payer mix, and whether patients stay connected to the providers they trust. In this episode of What Just Happened?!, BPD’s Emily Baker, VP of Innovation, and Lauren Homrich, AVP on the Payer Policy and Market Advisory Team, unpack findings from The Medicare Confidence Gap. We cover why seniors feel overwhelmed by Medicare choices, where they turn for trusted gui...

What Just Happened?! The Patient Next Door

September 15, 2026

Healthcare consumers are changing faster than the systems trying to reach them. In this episode of What Just Happened?!, BPD’s Emily Baker, VP of Innovation, and Stephanie Wierwille, EVP of Strategy & Innovation, unpack new findings from The Patient Next Door, our latest consumer research report. We cover how rising costs are changing care decisions, AI is moving the front door of healthcare, and what it all means for health systems trying to stay relevant.Download The Patient Next Door h...

Minutes to Moments: AI, Experience, and the Future of Care

May 13, 2026

In this final episode of our series exploring the strategic imperative of speed in healthcare, Emily Baker is joined by Kelly Nye, Vice President of Marketing and Digital Strategy at HCA Healthcare, and Jessica Schmidt, President of BPD Healthcare.Together, they explore how AI, data, and digital tools are reshaping how patients access, understand, and navigate care—and how those changes are redefining expectations.From personalized communication to real-time guidance, the conversation highli...

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The No Normal Show by BPD
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Frequently asked questions

Here's some frequently asked questions for
The No Normal Show by BPD
:

How do I get in touch with The No Normal Show by BPD?

The No Normal Show by BPD is hosted by Emily Baker. Its publicly listed email is nonormal@bpdhealthcare.com. For guest bookings, the host or producer is usually the best person to reach. Podseeker helps you find direct host and producer contacts and pitch from your own inbox.

What is the email for The No Normal Show by BPD?

The publicly listed email for The No Normal Show by BPD: nonormal@bpdhealthcare.com.

How many listeners does The No Normal Show by BPD have?

Podseeker estimates The No Normal Show by BPD reaches 100 to 1,000 listeners per episode. Only the publisher has exact numbers.

Who is an ideal guest for The No Normal Show by BPD?

The No Normal Show by BPD typically books industry leaders. Typical guest background: Senior marketing/digital/brand leaders in healthcare systems and healthcare agencies; executives responsible for consumer engagement, patient experience, and technology-enabled marketing transformation. Common among recent guests: Leadership roles at major healthcare organizations; Ownership of digital marketing, brand strategy, or consumer experience functions; Visible work applying AI/data to patient experience and marketing execution. Recent guests include Jessica Schmidt, Kelly Nye, and Jeremy Harrison.

How hard is it to get booked on The No Normal Show by BPD?

Medium. Guests usually need solid credentials in the topic and an idea that fits the show.

What topics does The No Normal Show by BPD cover?

Recent episodes cover Healthcare Marketing, Digital Marketing, Artificial Intelligence, Patient Experience, and Brand Strategy. Pitch an idea tied to one of these topics and mention a recent episode.

Publicly listed emails

nonormal@bpdhealthcare.com

Looking for the right person? Join Podseeker to find direct host and producer contacts and manage your podcast outreach.

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