Podcast artwork thumbnail for The Missing Ingredient

The Missing Ingredient

CJ Bruce

Booking Overview

An interview show about building food and beverage brands, featuring founders, operators, and experienced specialists in areas such as marketing, branding, and e-commerce. PR agencies could credibly pitch CPG founders and seasoned industry practitioners with practical, demonstrable expertise; booking difficulty appears low, with no indication that celebrity-level recognition is required.

Metrics

Episodes: 26

Frequency: Weekly

Rating: 5.0/5.0

Estimated listeners: < 100

Listener location: USA

YouTube: 48 subscribers

Instagram: 208 followers

Contact Information

Publicly listed emails

rise25editor@gmail.com

Looking for the right person? Join Podseeker to find direct host and producer contacts and manage your podcast outreach.

Host

CJ Bruce - Host of a show about the strategies behind building successful food and beverage brands.

Booking Intelligence

Booking Requirements

low
Typical Credentials:  
Founders, senior brand or marketing leaders, and experienced consultants or operators with practical expertise in food, beverage, or consumer packaged goods.
Required Achievements:  
Founded or led a food, beverage, or CPG business, Held senior roles at established consumer brands, Built substantial experience in branding, marketing, e-commerce, or retail growth

Recent Guest Discussions

Jessyca Dewey - CPG Social Media Strategy, Measuring Business Results, Paid And Organic Social, Influencer Strategy, Authentic Content, And Ai.

Luke Tierney - Profitable Amazon Growth, Marketplace Positioning, Product Listings, Advertising, Organic Ranking, And AI Search.

Nicole Malcolm-Manyara - Food Brand Positioning, Product Quality And Mission, Packaging, Repeat Purchases, And Modernizing Established Brands.

Casey Harshman - Food And Beverage Brand Strategy, Retail-ready Packaging, Consumer Research, And Protecting Brand Equity During A Refresh.

Caroline Dai - Scaling A CPG Product, Founder-led Marketing, Manufacturing Partnerships, Retail Growth, And Organic Social Testing.

Recent Topics

Business, Entrepreneurship, Consumer Packaged Goods, Brand Strategy, Food Marketing

Episodes

Here's the recent few episodes on
The Missing Ingredient
:

Profitable Growth Over Hypergrowth With Aaron Anker

October 13, 2026

Aaron Anker is the Owner and Chief Granola Officer of Grandy Organics, a Maine-based food company crafting small-batch organic granola, trail mix, nuts, muesli, and cereals. Since joining the business in 2000, Aaron has helped grow it from a regional brand into a nationally distributed company while maintaining a focus on profitable, sustainable growth. He leads sales, marketing, and product innovation, drawing on deep experience in natural foods, organic sourcing, retail expansion, and brand...

How CPG Brands Can Turn Social Media Into Real Growth With Jessyca Dewey

October 06, 2026

Jessyca Dewey is the Founder of The Y Collective, a social-first marketing agency specializing in purpose-driven, better-for-you CPG brands. With over 16 years in digital marketing, she helps brands connect content, paid and organic social, and influencer strategy to measurable growth and retail results. Jessyca's background includes VaynerMedia and Califia Farms, along with Webby and Shorty Award-winning work for L'Oréal. Raised in Central California, her approach is shaped by an early conne...

How CPG Brands Can Win on Amazon With Luke Tierney

September 29, 2026

Luke Tierney is the Founder and CEO of Waypoint, a growth partner helping better-for-you consumer brands scale through data-driven e-commerce and Amazon strategies. He works with food, beverage, supplements, and CPG brands to improve profitability through stronger unit economics, marketplace positioning, advertising, and operations. Luke's e-commerce expertise grew from founding an immersion school in Colombia, where he developed the digital marketing skills that shaped his approach today. In...

Frequently asked questions

Here's some frequently asked questions for
The Missing Ingredient
:

How do I get in touch with The Missing Ingredient?

The Missing Ingredient is hosted by CJ Bruce. Its publicly listed email is rise25editor@gmail.com. For guest bookings, the host or producer is usually the best person to reach. Podseeker helps you find direct host and producer contacts and pitch from your own inbox.

What is the email for The Missing Ingredient?

The publicly listed email for The Missing Ingredient: rise25editor@gmail.com.

How many listeners does The Missing Ingredient have?

Podseeker estimates The Missing Ingredient reaches fewer than 100 listeners per episode. Only the publisher has exact numbers.

Who is an ideal guest for The Missing Ingredient?

The Missing Ingredient typically books working professionals with real expertise. Typical guest background: Founders, senior brand or marketing leaders, and experienced consultants or operators with practical expertise in food, beverage, or consumer packaged goods. Common among recent guests: Founded or led a food, beverage, or CPG business; Held senior roles at established consumer brands; Built substantial experience in branding, marketing, e-commerce, or retail growth. Recent guests include Jessyca Dewey, Luke Tierney, and Nicole Malcolm-Manyara.

How hard is it to get booked on The Missing Ingredient?

Low. A guest with relevant expertise and a clear angle for its audience has a realistic chance.

What topics does The Missing Ingredient cover?

Recent episodes cover Business, Entrepreneurship, Consumer Packaged Goods, Brand Strategy, and Food Marketing. Pitch an idea tied to one of these topics and mention a recent episode.

Publicly listed emails

rise25editor@gmail.com

Looking for the right person? Join Podseeker to find direct host and producer contacts and manage your podcast outreach.

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