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The Cultivating Tradition Podcast

Booking Overview

This podcast spotlights how Traditional East Asian Medicine—particularly Chinese medicine and acupuncture—evolves as it moves into the modern world, centering practitioners and leaders in the Western context. For PR pros, it’s a targeted platform for professional-standards, education, research, and heritage-focused thought leaders in Chinese medicine.

Metrics

Episodes: 17

Frequency: Irregular

Rating: 5.0/5.0

Estimated listeners: 100 - 1,000

Gender skew: Male

Listener location: United Kingdom

Instagram: 4.2k followers

Contact Information

Publicly listed emails

info@acupuncture.org.uk

alexjacobs@hotmail.com

Looking for the right person? Join Podseeker to find direct host and producer contacts and manage your podcast outreach.

Booking Intelligence

Booking Requirements

medium
Typical Credentials:  
Senior UK/European Chinese medicine practitioners with recognized clinical credentials (e.g., MBAcC, MRCHM) and/or leaders within major Chinese medicine/acupuncture organizations; alternatively journal editors/academic publishing leaders connected to professional Chinese medicine journals.
Required Achievements:  
Leadership roles in Chinese medicine/acupuncture organizations (e.g., executive committees/presidency), Long-term professional practice and/or founding membership with professional bodies, Editorial leadership of professional journals, Initiatives focused on education, standards, and the next generation of practitioners

Recent Guest Discussions

Steve Woodley - Research Quality/peer Review And How Journals Strengthen Evidence And Professional Standing

Wu Di - Behind-the-scenes Editorial/publishing Issues Impacting Evidence And Professional Knowledge

Jasmine Uddin - Editorial Approaches And Journal Challenges/opportunities; Preserving Clinical Wisdom And Supporting Innovation

Mike Cummings - Challenges And Opportunities In Academic Publishing For Chinese Medicine/acupuncture; Journal Role Beyond Publishing Articles

Daniel Maxwell - How Academic Journals Shape Trusted Knowledge For Practitioners/patients; Peer Review, Research Quality, Ai/digital Publishing, And The Future Of Print

Recent Topics

Acupuncture, Chinese Medicine, Traditional Medicine, Professional Standards, Education

Episodes

Here's the recent few episodes on
The Cultivating Tradition Podcast
:

From the manual to new horizons: Pursuing your passion in Chinese medicine

October 09, 2026

From the manual to new horizons: Pursuing your passion in Chinese medicineSpeakers: Mazin Al-Khafaji FRCHM and Peter Deadman FBAcC. Chair: Felicity Moir FBAcC Watch the authors of the world-famous A Manual of Acupuncture, Mazin Al-Khafaji MRCHM and Peter Deadman FBAcC, as they share their stories of the development of the book, the careers that led them to that point and their subsequent careers. An important landmark in the development of acupuncture in the West, the manual was only a starti...

If you study Chinese medicine properly, it is going to change the way you feel about everything!

August 12, 2026

"What comes through your door you may never see in a book, and what you see in a book may never come through your door." – Paul Johnson FBAcC Every now and then a conversation comes along that captures what it's really like to become an acupuncturist. In this beautifully honest episode of Cultivating Tradition, experienced practitioner and teacher Paul Johnson reflects on more than 25 years in practice, why studying acupuncture is one of the hardest things you'll ever do, wh...

Preserving knowledge, inspiring practice, shaping the future – UK Chinese Medicine journals

July 01, 2026

What role do academic journals play in shaping the future of Traditional East Asian Medicine? Why do they matter to practitioners, researchers and, ultimately, our patients?In this unique and fascinating conference panel discussion, editors from some of the profession’s leading journals share the stage together — a rare opportunity to hear these voices in conversation at the same time. Bringing together perspectives from different publications, traditions and editorial approaches, they explor...

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The Cultivating Tradition Podcast
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Practical Significance · Medium booking difficulty · 100 - 1,000 listeners

Frequently asked questions

Here's some frequently asked questions for
The Cultivating Tradition Podcast
:

How do I get in touch with The Cultivating Tradition Podcast?

Its publicly listed emails are info@acupuncture.org.uk and alexjacobs@hotmail.com. For guest bookings, the host or producer is usually the best person to reach. Podseeker helps you find direct host and producer contacts and pitch from your own inbox.

What is the email for The Cultivating Tradition Podcast?

The publicly listed emails for The Cultivating Tradition Podcast: info@acupuncture.org.uk and alexjacobs@hotmail.com.

How many listeners does The Cultivating Tradition Podcast have?

Podseeker estimates The Cultivating Tradition Podcast reaches 100 to 1,000 listeners per episode. Only the publisher has exact numbers.

Who is an ideal guest for The Cultivating Tradition Podcast?

The Cultivating Tradition Podcast typically books industry leaders. Typical guest background: Senior UK/European Chinese medicine practitioners with recognized clinical credentials (e.g., MBAcC, MRCHM) and/or leaders within major Chinese medicine/acupuncture organizations; alternatively journal editors/academic publishing leaders connected to professional Chinese medicine journals. Common among recent guests: Leadership roles in Chinese medicine/acupuncture organizations (e.g., executive committees/presidency); Long-term professional practice and/or founding membership with professional bodies; Editorial leadership of professional journals. Recent guests include Steve Woodley, Wu Di, and Jasmine Uddin.

How hard is it to get booked on The Cultivating Tradition Podcast?

Medium. Guests usually need solid credentials in the topic and an idea that fits the show.

What topics does The Cultivating Tradition Podcast cover?

Recent episodes cover Acupuncture, Chinese Medicine, Traditional Medicine, Professional Standards, and Education. Pitch an idea tied to one of these topics and mention a recent episode.

Publicly listed emails

info@acupuncture.org.uk

alexjacobs@hotmail.com

Looking for the right person? Join Podseeker to find direct host and producer contacts and manage your podcast outreach.

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