Podcast artwork thumbnail for The Business of Influence

The Business of Influence

Tami Ruschin, Leroy Marc

Booking Overview

An interview-led show focused on influencer marketing, the creator economy, social media, and brand strategy, featuring founders, media and marketing leaders, educators, creators, and other industry professionals. Agencies could credibly pitch influencer strategists, brand and PR executives, creator-economy experts, experiential marketers, entrepreneurship experts, and academics with practical industry insight; booking difficulty is low because guests are typically accessible professionals and emerging experts rather than major celebrities.

Metrics

Episodes: 85

Frequency: Weekly

Rating: 4.7/5.0

Estimated listeners: < 100

Gender skew: Neutral

Listener location: South Africa

Contact Information

Publicly listed emails

info@styleid.africa

Looking for the right person? Join Podseeker to find direct host and producer contacts and manage your podcast outreach.

Host

Tami Ruschin - Director at Style ID Africa and a host focused on influencer marketing, media, consumer intelligence, and brand strategy.

Leroy Marc - Award-winning influencer and host focused on the creator economy, social media, and the evolving influencer landscape.

Booking Intelligence

Booking Requirements

low
Typical Credentials:  
Founders, brand managers, influencers, content creators, PR and media specialists, marketing strategists, educators, and entrepreneurs with practical experience in influencer marketing, digital media, branding, creator careers, or business leadership.
Required Achievements:  
Founded or led a marketing, media, branding, experiential, or creative business, Built professional expertise or a recognized career in influencer marketing, content creation, or digital strategy, Held a senior academic, media, marketing, or entrepreneurial role

Recent Guest Discussions

Amanda Hoosen-Ramguthee - Consumer Intelligence, Continental Media Strategy, Influence, Specialization, Consumer-centric Marketing, And Artificial Intelligence.

Greg Walsh - Experiential Marketing, Live Events, Entrepreneurship, Business Scaling, Mentorship, Premium Positioning, And Measuring The Return On Live Experiences.

Makungu Valoyi - Creator Mental Health, Burnout, Boundaries, Community, Sustainable Content Careers, And Systematizing Creative Success.

Gugulethu Nyatshumba - Creator Mental Health, Burnout, Boundaries, Community, Sustainable Content Careers, And Systematizing Creative Success.

Hakeem Lesolang - Creator Mental Health, Burnout, Boundaries, Community, Sustainable Content Careers, And Systematizing Creative Success.

Recent Topics

Influencer Marketing, Creator Economy, Social Media, Digital Marketing, Entrepreneurship

Episodes

Here's the recent few episodes on
The Business of Influence
:

IMC EP 04| Thato Lekgetha: Why VW Chose Stories Over Scripts #businessofinfluence

October 09, 2026

PUTTING A BRAND IN FRONT OF PEOPLE IS NOT MARKETING. MAKING THEM CARE IS.In this episode of the Business of Influence IMC Series, hosted by Leroy Marc, Thato Lekgetha, Brand Consultant at VW Group, sits down for a conversation about what it actually takes to market one of the world’s most recognisable automotive brands in a South African market that is more complex, more competitive and more culturally specific than any global playbook can fully account for.The shift that anchors this episode...

IMC EP 03| Gugu Mthembu: Why Marketers Must Be Translators #businessofinfluence

October 07, 2026

THE JOB OF A MODERN MARKETER IS NOT TO SELL. IT IS TO TRANSLATE.In this episode of the Business of Influence IMC Series, hosted by Leroy Marc, Gugu Mthembu, Chief Marketing Officer of Telkom, sits down at IMC 2026 for a conversation about what it actually means to lead marketing at one of South Africa's most recognisable telecommunications brands in an era where technology, content and human connection are converging faster than most organisations can keep up with.The career story that op...

IMC EP 02 | Pat Mahlangu: Why the Future of Marketing Is Deeply Human #businessofinfluence

October 06, 2026

THE NEXT BIG SHIFT IN MARKETING IS NOT DIGITAL. IT IS HUMAN.In this episode of the Business of Influence IMC Series, hosted by Leroy Marc, two industry colleagues sit down at one of South Africa's most important marketing conferences for a conversation that captures exactly where the industry is headed and what it needs to leave behind to get there.The conversation opens with a story of entrepreneurial perseverance that reframes what success in this industry actually looks like. The Youth...

Frequently asked questions

Here's some frequently asked questions for
The Business of Influence
:

How do I get in touch with The Business of Influence?

The Business of Influence is hosted by Tami Ruschin and Leroy Marc. Its publicly listed email is info@styleid.africa. For guest bookings, the host or producer is usually the best person to reach. Podseeker helps you find direct host and producer contacts and pitch from your own inbox.

What is the email for The Business of Influence?

The publicly listed email for The Business of Influence: info@styleid.africa.

How many listeners does The Business of Influence have?

Podseeker estimates The Business of Influence reaches fewer than 100 listeners per episode. Only the publisher has exact numbers.

Who is an ideal guest for The Business of Influence?

The Business of Influence typically books working professionals with real expertise. Typical guest background: Founders, brand managers, influencers, content creators, PR and media specialists, marketing strategists, educators, and entrepreneurs with practical experience in influencer marketing, digital media, branding, creator careers, or business leadership. Common among recent guests: Founded or led a marketing, media, branding, experiential, or creative business; Built professional expertise or a recognized career in influencer marketing, content creation, or digital strategy; Held a senior academic, media, marketing, or entrepreneurial role. Recent guests include Amanda Hoosen-Ramguthee, Greg Walsh, and Makungu Valoyi.

How hard is it to get booked on The Business of Influence?

Low. A guest with relevant expertise and a clear angle for its audience has a realistic chance.

What topics does The Business of Influence cover?

Recent episodes cover Influencer Marketing, Creator Economy, Social Media, Digital Marketing, and Entrepreneurship. Pitch an idea tied to one of these topics and mention a recent episode.

Publicly listed emails

info@styleid.africa

Looking for the right person? Join Podseeker to find direct host and producer contacts and manage your podcast outreach.

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