The Business Men

Ben Shephard, Joel Dommett

podcasts@sonymusic.com

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Booking Overview

A weekly comedy-meets-business series following two TV celebrities as they build and market a men’s cosmetic brand, tackling real entrepreneurship lessons like naming products, finding mentors, and measuring performance. Guest bookings skew toward well-known founders/creatives who can speak credibly about brand-building, resilience, and going from public life into business.

Metrics

Episodes: 39

Frequency: Weekly

Rating: 4.5/5.0

Estimated listeners: 1k-10k

Gender skew: Male

Location: United Kingdom

Contact Information

podcasts@sonymusic.com

For verified host and producer emails, sign up to view.

Host

Ben Shephard - A TV presenter who co-launches a new cosmetic business for men on the show and hosts episodes alongside Joel Dommett. Recent episodes describe him speaking with guests about entrepreneurship and br...

Joel Dommett - A TV presenter who teams up with Ben to launch a new cosmetic business for men, sharing the trials of entrepreneurship, family life, and aging realities. The show frames him as one of the two mates...

Booking Intelligence

Booking Requirements

medium
Typical Credentials:  
Recognized entrepreneurs/founders (often UK-based) and public-facing creatives who have built distinctive consumer brands, with experience in branding, marketing, and scaling into new categories.
Required Achievements:  
Founded or led a consumer brand (e.g., retail, hospitality, lifestyle/fashion), Demonstrated resilience through business failures and pivots, Built a recognizable brand identity and growth strategy, Expanded into new ventures or brand extensions

Recent Guest Discussions

Simon Woodroffe - Resilience And Perseverance Through Failed Ventures; Brand Identity; Marketing That Turned Into Yo! Sushi; Expanding Into YOTELS

Frankie Bridge - Building A Community-powered Fashion Brand; Moving From Entertainment Into Entrepreneurship; Authenticity And Brand-building In The Social Media Age; Balancing Business With Family Life

Recent Topics

Entrepreneurship, Branding, Cosmetics, Retail, Marketing

Episodes

Here's the recent few episodes on
The Business Men
:

Stand-Up Meets Skincare - Joel & Ben Host ‘Comedy & Cream' LIVE!

June 30, 2026

Ben and Joel take to the stage for a night of Comedy & Cream! Think 'stand-up meets skincare' for a night of jokes, product testing, and plenty of unpredictable audience interaction. A safe space for filthy people, if you will! From big laughs to honest reactions, this is what happens when comedy and skincare collide. Fill out our skincare survey here: https://tinyurl.com/3xeh4w4x Join our Patreon today at patreon.com/thebusinessmenFollow on socials @thebusinessmenpod The Business ...

"I Punched The Air When I Had Three Failures In The Bag” - Simon Woodroffe On Resilience and Perseverance

June 23, 2026

From failed business ventures, divorce and cash flow problems, to one of the most distinctive and disruptive brands in British culture, YO! Sushi. Founder Simon Woodroffe joins Ben to talk about the lightbulb idea he had on a chance business lunch that lead to a long, fruitful and rewarding career. Simon discusses the highs and lows of starting his own business, how he overcame challenges, and being bold with a marketing idea that turned out to be more beneficial than he ever could have antic...

“I’ve Always Wanted Something Of My Own” - Frankie Bridge On Her Community Powered Fashion Brand

June 16, 2026

Frankie Bridge, the singer, author and entrepreneur, joins Ben in the studio to talk about how she’s shaking up the lifestyle space with her brand, Faves. Frankie lifts the lid on the inspiration behind launching a business rooted in curation and community, revealing how she turned her personal recommendations into a fast-growing brand. She opens up about making the leap from entertainment into entrepreneurship, the realities of building something from scratch, and why authenticity has been h...

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