The Brian Nichols Show

Brian Nichols
brian@briannicholsshow.com

Booking Overview

The Brian Nichols Show blends practical sales/marketing fundamentals with big-picture political and cultural analysis—aimed at teaching people how to persuade and build wins in both business and politics. For PR prospects, it’s a platform that favors credible operators and thought leaders who can frame audience-facing messaging, strategy, and “how things really work.”

Metrics

Episodes: 1119

Frequency: Weekly

Rating: 4.8/5.0

Estimated listeners: 1k-10k

Gender skew: Male

Location: USA

YouTube: 15.0k subscribers

30s Ad: 47 - 57, 60s Ad: 55 - 65

Contact Information

brian@briannicholsshow.com

Host

Brian Nichols - Host of The Brian Nichols Show. Focuses on sales and marketing fundamentals and how to apply persuasion skills to succeed in both business and politics by meeting people where they are on the issue...

Booking Intelligence

Booking Requirements

medium
Typical Credentials:  
Founders/operators and independent financial/health/business experts who can credibly explain a strategy, product, or market mechanism and connect it to persuasion, politics, or consumer decision-making.
Required Achievements:  
Built and launched a consumer-facing product or brand (health/consumer goods), Advises clients at scale or offers distinct investment/wealth frameworks, Has published expertise via books, public appearances, or strong thought-leadership materials, Demonstrates a clear personal story tied to the subject matter (often part of the narrative)

Recent Guest Discussions

Natalie Nicole - Metabolic Health Messaging; Alternative Sweetener Ingredients; Marketing/industry Critique Of Big Sugar; Consumer Label Understanding; Glp-1-related Health Claims (as Framed By The Guest); Product Origin/blueprint And Value Proposition

Joe Lombardi - Personal Finance Strategy And Wealth Building; Critique Of Gold/crypto And Retirement Account Dynamics (as Framed); Insurance-based Investing; 401(k) Fees; Tax Strategy (as Framed); Investor/mentor Story

Recent Topics

Sales, Marketing, Persuasion, Positioning, Strategy, Wealth, Finance, Public Policy, Communication, Health

Episodes

Here's the recent few episodes on
The Brian Nichols Show
:

I Was 385 Pounds & BIG SUGAR Wanted to KEEP Me Way | TBNS 1077

April 18, 2026

Natalie Nicole, founder of Dulsa Life, joins Brian Nichols to reveal why Big Sugar wanted to keep him at 385 pounds and how the alternative sweetener industry is quietly destroying America's metabolic health. Natalie breaks down why roughly 70% of Americans are now battling chronic metabolic illness, how high fructose corn syrup hits your cells like a fire hose compared to the "garden hose" of real sugar, and why every pink, blue, yellow, and green sweetener packet at the grocery store is lac...

I Asked a Millionaire Why He Sold ALL His Gold | TBNS 1076

April 10, 2026

Joe Lombardi of Iron Hawk Financial joins Brian Nichols to reveal why he moved $20 million out of gold and silver positions this year - and why the people still holding are about to get crushed. Lombardi breaks down the geopolitical chess game behind the crash: nations liquidating gold and crypto reserves to buy US dollars as America secures 40% of the world's oil supply through conflicts in Iran and Venezuela. With credit card debt past a trillion dollars and interest rates hitting their hig...

He Used ChatGPT to DUMP His Girlfriend?! | TBNS 1075

April 03, 2026

Brian Nichols exposes how Gen Z's dating recession created a loneliness epidemic now radicalizing young men AND women into political extremism. 44% of Gen Z men have zero relationship experience. 73% of Gen Z report chronic loneliness. 6 in 10 talk to AI more than coworkers. The skills that dating and sales teach you - rejection, negotiation, reading people, handling conflict - are the same skills a functioning democracy requires. And an entire generation never learned them. Brian breaks down...

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