The Bottleneck Podcast

Publicly listed emails

bottleneck@sassyplus.com

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Rory Sutherland, Elfried Samba and Les Binet discuss physics, emotion, and the metrics trap

October 03, 2026

Les Binet, one of the best-known names in marketing effectiveness, joins Rory Sutherland and Elfried Samba for a wide-ranging conversation. He covers 38 years in advertising, why measurement can mislead you, and what a theoretical physicist brings to marketing.Les traces his unlikely route into the industry. He left a PhD in solid state physics for AI research in Edinburgh, then worked in a publishing start-up that Robert Maxwell squeezed out of existence. He ended up in BMP, the agency that ...

Rita McGrath with Rory Sutherland on why big companies kill their best ideas

August 19, 2026

Rita McGrath has spent her career on a question most companies would rather not answer: can a large organisation genuinely innovate from the inside, or does it only ever buy in what threatens it?In this episode she joins Rory to explain why big companies are so bad at handling uncertainty. Rita's argument is that firms run new ventures by the same rules they use for the business they already understand, and it kills them. No advantage lasts, so the replacement has to be in development lon...

Sir Richard Harpin with Rory Sutherland and Elfried Samba on how he built a £4.1bn business

August 02, 2026

Sir Richard Harpin started with £50,000 and turned it into HomeServe, a business he sold for £4.1 billion. In this episode, he joins Rory and Elfried to break down the nine steps behind that journey, from copying the right ideas to knowing when to say no.From staking your claim in a market nobody else believes in to the "not-to-do list" that kept HomeServe focused, this is a masterclass in bootstrapping, mentorship and building something built to scale.Follow RoryInstagram: @rorysut...

Pass The Flame: Lessons from Founders, CEOs, and Exceptional People · Medium booking difficulty · 100 - 1,000 listeners

Jazz Shapers · High booking difficulty · 100 - 1,000 listeners

How do I get in touch with The Bottleneck Podcast?

The Bottleneck Podcast is hosted by Rory Sutherland and Elfried Samba. Its publicly listed email is bottleneck@sassyplus.com. For guest bookings, the host or producer is usually the best person to reach. Podseeker helps you find direct host and producer contacts and pitch from your own inbox.

What is the email for The Bottleneck Podcast?

The publicly listed email for The Bottleneck Podcast: bottleneck@sassyplus.com.

How many listeners does The Bottleneck Podcast have?

Podseeker estimates The Bottleneck Podcast reaches 100 to 1,000 listeners per episode. Only the publisher has exact numbers.

Who is an ideal guest for The Bottleneck Podcast?

The Bottleneck Podcast typically books industry leaders. Typical guest background: Established founders, executives, marketing specialists, and strategy or innovation experts with substantial professional experience and practical insights. Common among recent guests: Building or leading a significant business; Developing recognized expertise in marketing, strategy, or innovation; Publishing influential work or contributing established industry frameworks. Recent guests include Les Binet, Rita McGrath, and Sir Richard Harpin.

How hard is it to get booked on The Bottleneck Podcast?

Medium. Guests usually need solid credentials in the topic and an idea that fits the show.

What topics does The Bottleneck Podcast cover?

Recent episodes cover Business, Business Strategy, Marketing, Innovation, and Behavioral Science. Pitch an idea tied to one of these topics and mention a recent episode.