The Back Office

Publicly listed emails

signifymarketingsocial@gmail.com

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Stop Reacting, Start Strategizing: The Strategic Marketing Shift

October 07, 2026

Are you doing a lot of marketing—or do you actually have a marketing strategy?In this Strategy Session of The Back Office Podcast, Dalayna Dillon breaks down the difference between marketing activity and marketing strategy and explores how businesses can move from reactive marketing to a more intentional approach.Building on previous Strategy Sessions about The Clarity Test and your Marketing Ecosystem, this episode introduces the Strategic Marketing Shift—a practical way to step back from th...

Strategy Session - Your Marketing Ecosystem

September 16, 2026

You’re posting on social media. You have a website. You’ve set up Google. Maybe you’re sending emails, attending events, creating content, running ads, or collaborating with other businesses.You’re doing a lot of marketing—but is any of it actually working together?In this Strategy Session of The Back Office, Dalayna continues breaking down The Signify Method by exploring your Marketing Ecosystem: all of the places and touchpoints where someone can discover your business, build trust with you...

Strategy Session: The Clarity Test

September 09, 2026

Before you create more content, spend more money on ads, or add another marketing platform, there’s a question you need to answer:Is your marketing actually clear?It’s easy for marketing to become a checklist of things we think we’re supposed to be doing. Post on social media. Send the email. Update the website. Make the Reel. Run the ad.But doing more marketing won’t fix a message people don’t understand.In this Strategy Session of The Back Office, Dalayna introduces The Signify Method, a fr...

Sun City Leadership Podcast · Medium booking difficulty · 100 - 1,000 listeners

How do I get in touch with The Back Office?

The Back Office is hosted by Dalayna Dillon. Its publicly listed email is signifymarketingsocial@gmail.com. For guest bookings, the host or producer is usually the best person to reach. Podseeker helps you find direct host and producer contacts and pitch from your own inbox.

What is the email for The Back Office?

The publicly listed email for The Back Office: signifymarketingsocial@gmail.com.

How many listeners does The Back Office have?

Podseeker estimates The Back Office reaches 100 to 1,000 listeners per episode. Only the publisher has exact numbers.

Who is an ideal guest for The Back Office?

The Back Office typically books working professionals with real expertise. Typical guest background: Founders, operators, marketing professionals, healthcare and wellness entrepreneurs, and content or creator-partnership specialists with direct experience building, leading, or marketing an active business. Common among recent guests: Founded or co-founded a growing business; Built and operated a local or regional company; Led teams, organizational growth, or business expansion. Recent guests include Sarah Washatka, Brandon Washatka, and Abbi Lee.

How hard is it to get booked on The Back Office?

Low. A guest with relevant expertise and a clear angle for its audience has a realistic chance.

What topics does The Back Office cover?

Recent episodes cover Business, Entrepreneurship, Marketing Strategy, Leadership, and Small Business. Pitch an idea tied to one of these topics and mention a recent episode.