The Art of Sway

Publicly listed emails

danielle@swaygroup.com

info@swaygroup.com

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Episode 83: The Art of Sway + Maverick Mindshare: Agency Structure and Roles in Influencer Marketing

October 12, 2026

In this episode, Danielle Wiley and Casey Benedict explore the structure of influencer marketing agencies, the importance of internal champions, and how cross-department collaboration enhances campaign success. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.

Episode 82: The Art of Sway + Maverick Mindshare: Are They Influencers or Creators? Do We Care?

October 05, 2026

In this episode, Danielle Wiley and Casey Benedict explore the nuanced differences between influencers and creators, examining how industry terminology impacts marketing strategies and campaign outcomes. They discuss the evolution of these roles, the significance of audience trust, and the importance of clear distinctions in influencer marketing. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.

Episode 81: The Art of Sway + Maverick Mindshare: Influencer Marketing Industry Terminology Debates

September 28, 2026

In this episode, Danielle Wiley and Casey Benedict explore the nuances of industry terminology, the differences between UGC and CGC, and the importance of precise language in influencer marketing. They also discuss how these distinctions impact campaign strategy and client understanding. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.

Earned: Unlocking the Power of the Creator Economy · Medium booking difficulty · 100 - 1,000 listeners

Creator Economy Live · Medium booking difficulty · 100 - 1,000 listeners

How do I get in touch with The Art of Sway?

The Art of Sway is hosted by Danielle Wiley and Casey Benedict. Its publicly listed emails are danielle@swaygroup.com and info@swaygroup.com. For guest bookings, the host or producer is usually the best person to reach. Podseeker helps you find direct host and producer contacts and pitch from your own inbox.

What is the email for The Art of Sway?

The publicly listed emails for The Art of Sway: danielle@swaygroup.com and info@swaygroup.com.

How many listeners does The Art of Sway have?

Podseeker estimates The Art of Sway reaches 100 to 1,000 listeners per episode. Only the publisher has exact numbers.

Who is an ideal guest for The Art of Sway?

The Art of Sway typically books industry leaders. Typical guest background: Senior professionals in influencer marketing, creator-economy businesses, advertising agencies, brands, or social platforms, with demonstrated expertise in strategy, partnerships, operations, or industry growth. Common among recent guests: Agency or brand leadership; Influencer marketing expertise; Executive experience in creator-economy or advertising businesses. Recent guests include Stephen Brown.

How hard is it to get booked on The Art of Sway?

Medium. Guests usually need solid credentials in the topic and an idea that fits the show.

What topics does The Art of Sway cover?

Recent episodes cover Influencer Marketing, Creator Economy, Social Media, Brand Partnerships, and Advertising. Pitch an idea tied to one of these topics and mention a recent episode.