Episodes: 11
Frequency: Weekly
Rating: 5.0/5.0
Estimated listeners: < 100
Gender skew: Neutral
Listener location: USA
Instagram: 18.0k followers
Publicly listed emails
greer@wisetrack.co
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Mike Wystrach - Entrepreneur and investor who built Freshly to more than $550 million in revenue before its sale to Nestlé in a deal valued at up to $1.5 billion. He now invests in and builds consumer businesses.
Tobi Oluwole - Linkedin Content Strategy, Audience Building, And Turning A Personal Brand Into Business Revenue.
Scott Van den Berg - Celebrity Brand Investing, Equity Structures, And Risks And Growth Limits For Celebrity-founded Consumer Brands.
Josh Suggs - Customer Interview Content, Agency Growth, Brand Marketing, And Building A Team.
Katerina Schneider - Building A Consumer Health Brand, Product Differentiation, Fundraising, And Scaling A Company.
Addison LaBonte - Launching A Consumer Food Brand, Building An Audience Before Launch, And Growing Through Organic Marketing.
I built a drink company with Vanessa Hudgens | Oliver Trevena, Caliwater
October 14, 2026
Oliver Trevena says he was beaten nearly to death at 21, then used the compensation to move from England to Los Angeles. He became an actor and TV host, and when he started taking business meetings between shoots, his reps dropped him for it. Now he co-founds Caliwater with Vanessa Hudgens, backed by Gerard Butler, Glen Powell and Demi Lovato, and it has launched in Walmart nationwide.This episode is presented by Proppel. Hire A-player marketing and ops talent from the US and LATAM, and get 1...
The LinkedIn Posting Formula That Took Him From 1,000 to 400K | Tobi Oluwole
October 07, 2026
Tobi Oluwole applied to Shopify seven times before they hired him. At Shopify, he wrote one LinkedIn post using a storytelling framework from his onboarding and woke up to 200,000 impressions on 1,000 followers. He has posted every weekday since May 2020, now has about 400,000 followers, and works three days a week.This episode is presented by Proppel. Hire A-player marketing and ops talent from the US and LATAM, and get 10% off your first hire: https://www.weareproppel.com/theadvantageFollow...
I Back Celebrity Brands. Fame Is the Third Thing I Check | Scott Van den Berg, HotStart VC
September 30, 2026
Scott Van den Berg invests only in brands founded by celebrities and creators, and the celebrity is the third thing he checks. He started with $10,000 checks and no network in Hollywood. Now his portfolio includes brands from Selena Gomez, DJ Khaled, Jake Paul and Katy Perry.This episode is presented by Proppel. Hire A-player marketing and ops talent from the US and LATAM, and get 10% off your first hire: https://www.weareproppel.com/theadvantageFollow Mike on Instagram: @mikewystrach — https...
The Advantage with Mike Wystrach is hosted by Mike Wystrach. Its publicly listed email is greer@wisetrack.co. For guest bookings, the host or producer is usually the best person to reach. Podseeker helps you find direct host and producer contacts and pitch from your own inbox.
The publicly listed email for The Advantage with Mike Wystrach: greer@wisetrack.co.
Podseeker estimates The Advantage with Mike Wystrach reaches fewer than 100 listeners per episode. Only the publisher has exact numbers.
The Advantage with Mike Wystrach typically books rising experts. Typical guest background: Founders, investors, and operators with direct experience building or growing businesses, especially in DTC, CPG, and e-commerce. Guests typically bring concrete results or distinctive operating lessons, such as significant company traction, a successful investment record, or a proven approach to marketing and growth. Common among recent guests: Founded or scaled a consumer business with measurable revenue or customer traction; Built an investment portfolio or developed expertise in consumer-brand investing; Demonstrated results in marketing, audience building, or business growth. Recent guests include Tobi Oluwole, Scott Van den Berg, and Josh Suggs.
Medium. Guests usually need solid credentials in the topic and an idea that fits the show.
Recent episodes cover Business, Entrepreneurship, Consumer Brands, E Commerce, and Business Scaling. Pitch an idea tied to one of these topics and mention a recent episode.
Publicly listed emails
greer@wisetrack.co
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