Podcast artwork thumbnail for The Advantage with Mike Wystrach

The Advantage with Mike Wystrach

Mike Wystrach

Booking Overview

A weekly founder-and-operator interview show focused on building and scaling DTC, CPG, and e-commerce businesses, featuring external guests with hands-on experience and concrete business results. PR agencies could credibly pitch founders, consumer-brand investors, and operators with distinctive, evidence-backed lessons in areas such as growth, fundraising, marketing, and hiring; booking difficulty is medium.

Metrics

Episodes: 11

Frequency: Weekly

Rating: 5.0/5.0

Estimated listeners: < 100

Gender skew: Neutral

Listener location: USA

Instagram: 18.0k followers

Contact Information

Publicly listed emails

greer@wisetrack.co

Looking for the right person? Join Podseeker to find direct host and producer contacts and manage your podcast outreach.

Host

Mike Wystrach - Entrepreneur and investor who built Freshly to more than $550 million in revenue before its sale to Nestlé in a deal valued at up to $1.5 billion. He now invests in and builds consumer businesses.

Booking Intelligence

Booking Requirements

medium
Typical Credentials:  
Founders, investors, and operators with direct experience building or growing businesses, especially in DTC, CPG, and e-commerce. Guests typically bring concrete results or distinctive operating lessons, such as significant company traction, a successful investment record, or a proven approach to marketing and growth.
Required Achievements:  
Founded or scaled a consumer business with measurable revenue or customer traction, Built an investment portfolio or developed expertise in consumer-brand investing, Demonstrated results in marketing, audience building, or business growth

Recent Guest Discussions

Tobi Oluwole - Linkedin Content Strategy, Audience Building, And Turning A Personal Brand Into Business Revenue.

Scott Van den Berg - Celebrity Brand Investing, Equity Structures, And Risks And Growth Limits For Celebrity-founded Consumer Brands.

Josh Suggs - Customer Interview Content, Agency Growth, Brand Marketing, And Building A Team.

Katerina Schneider - Building A Consumer Health Brand, Product Differentiation, Fundraising, And Scaling A Company.

Addison LaBonte - Launching A Consumer Food Brand, Building An Audience Before Launch, And Growing Through Organic Marketing.

Recent Topics

Business, Entrepreneurship, Consumer Brands, E Commerce, Business Scaling

Episodes

Here's the recent few episodes on
The Advantage with Mike Wystrach
:

I built a drink company with Vanessa Hudgens | Oliver Trevena, Caliwater

October 14, 2026

Oliver Trevena says he was beaten nearly to death at 21, then used the compensation to move from England to Los Angeles. He became an actor and TV host, and when he started taking business meetings between shoots, his reps dropped him for it. Now he co-founds Caliwater with Vanessa Hudgens, backed by Gerard Butler, Glen Powell and Demi Lovato, and it has launched in Walmart nationwide.This episode is presented by Proppel. Hire A-player marketing and ops talent from the US and LATAM, and get 1...

The LinkedIn Posting Formula That Took Him From 1,000 to 400K | Tobi Oluwole

October 07, 2026

Tobi Oluwole applied to Shopify seven times before they hired him. At Shopify, he wrote one LinkedIn post using a storytelling framework from his onboarding and woke up to 200,000 impressions on 1,000 followers. He has posted every weekday since May 2020, now has about 400,000 followers, and works three days a week.This episode is presented by Proppel. Hire A-player marketing and ops talent from the US and LATAM, and get 10% off your first hire: https://www.weareproppel.com/theadvantageFollow...

I Back Celebrity Brands. Fame Is the Third Thing I Check | Scott Van den Berg, HotStart VC

September 30, 2026

Scott Van den Berg invests only in brands founded by celebrities and creators, and the celebrity is the third thing he checks. He started with $10,000 checks and no network in Hollywood. Now his portfolio includes brands from Selena Gomez, DJ Khaled, Jake Paul and Katy Perry.This episode is presented by Proppel. Hire A-player marketing and ops talent from the US and LATAM, and get 10% off your first hire: https://www.weareproppel.com/theadvantageFollow Mike on Instagram: @mikewystrach — https...

Frequently asked questions

Here's some frequently asked questions for
The Advantage with Mike Wystrach
:

How do I get in touch with The Advantage with Mike Wystrach?

The Advantage with Mike Wystrach is hosted by Mike Wystrach. Its publicly listed email is greer@wisetrack.co. For guest bookings, the host or producer is usually the best person to reach. Podseeker helps you find direct host and producer contacts and pitch from your own inbox.

What is the email for The Advantage with Mike Wystrach?

The publicly listed email for The Advantage with Mike Wystrach: greer@wisetrack.co.

How many listeners does The Advantage with Mike Wystrach have?

Podseeker estimates The Advantage with Mike Wystrach reaches fewer than 100 listeners per episode. Only the publisher has exact numbers.

Who is an ideal guest for The Advantage with Mike Wystrach?

The Advantage with Mike Wystrach typically books rising experts. Typical guest background: Founders, investors, and operators with direct experience building or growing businesses, especially in DTC, CPG, and e-commerce. Guests typically bring concrete results or distinctive operating lessons, such as significant company traction, a successful investment record, or a proven approach to marketing and growth. Common among recent guests: Founded or scaled a consumer business with measurable revenue or customer traction; Built an investment portfolio or developed expertise in consumer-brand investing; Demonstrated results in marketing, audience building, or business growth. Recent guests include Tobi Oluwole, Scott Van den Berg, and Josh Suggs.

How hard is it to get booked on The Advantage with Mike Wystrach?

Medium. Guests usually need solid credentials in the topic and an idea that fits the show.

What topics does The Advantage with Mike Wystrach cover?

Recent episodes cover Business, Entrepreneurship, Consumer Brands, E Commerce, and Business Scaling. Pitch an idea tied to one of these topics and mention a recent episode.

Publicly listed emails

greer@wisetrack.co

Looking for the right person? Join Podseeker to find direct host and producer contacts and manage your podcast outreach.

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