Summit Host Hangout®

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332: Why Free Summits Make More Money Than Paid Ones

September 29, 2026

While you might assume that a paid event will make more money, I very rarely see that be the case. More often than not, FREE summits make more money than paid ones, and I'm breaking down why in this episode. I'll share what happens to your registrations, your show-up rate, and your revenue when you put a price tag on your event. I'm event sharing the numbers from our own testing, plus the three objections I hear constantly about free events and what the data says about each one. For show no...

331: Give Back, Fill Your Cup, and Add 10K to Your List with Kelly Rossouw

September 15, 2026

In this episode, we're going behind the scenes with first-time summit host Kelly Rossouw, a cricket and crafting creator who hit over 10,000 registrations, raised $6,000 for a wildlife sanctuary she loves, and got her husband to quit his job - all from her first summit. She's sharing the unique decisions she made with her event, how the crafting community showed up in the best way, and what she'd protect more fiercely if she did it again. For show notes, head to https://summithosthangout.co...

330: The Biggest Mistake Repeat Summit Hosts Make That Can Cost You Thousands

September 01, 2026

If you've already hosted a virtual summit, it's tempting to think the next one will naturally outperform it. You've got a bigger audience and more experience...what could go wrong? In this episode, I'm digging into the biggest mistake repeat summit hosts make, sharing real examples of what it looks like when this assumption plays out (including real numbers), and breaking down three specific mistakes that feed into this bigger one. Whether you're planning your second summit or your sixth, t...