Software vs Real-Life: Practice vs Theory in Product Development

Publicly listed emails

veronica.yow@globalapptesting.com

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From One Market to Many: Building Fintech for Real-World Complexity with Florence Heyworth of Wise

August 28, 2026

What happens when a product that works perfectly in one market meets a completely different version of reality? In the first episode of Software vs Real Life, we sit down with Florence Heyworth, Senior Product Manager, Assets at Wise, to talk about what it really takes to scale financial products internationally. Drawing on her experience at Wise and Visa, Florence shares why expanding into a new market is about far more than translation and localisation – from regulation, tax and banking i...

Making Product Management a Business Function: ROI-Driven Product Development | Fabrice des Mazery

December 17, 2024

In this episode of Building Globally: Lessons in Enterprise Product Growth, host Adam Stead is joined by Fabrice des Mazery, former entrepreneur and product leader. They discuss transforming product management from a technical function to a business-driven discipline, focusing on ROI, investment strategies, and portfolio management in product development.

Testing for inclusiveness with James Smith

December 12, 2024

What does it mean to make a product inclusive?

How do I get in touch with Software vs Real-Life: Practice vs Theory in Product Development?

Software vs Real-Life: Practice vs Theory in Product Development is hosted by Adam Stead. Its publicly listed email is veronica.yow@globalapptesting.com. For guest bookings, the host or producer is usually the best person to reach. Podseeker helps you find direct host and producer contacts and pitch from your own inbox.

What is the email for Software vs Real-Life: Practice vs Theory in Product Development?

The publicly listed email for Software vs Real-Life: Practice vs Theory in Product Development: veronica.yow@globalapptesting.com.

How many listeners does Software vs Real-Life: Practice vs Theory in Product Development have?

Podseeker estimates Software vs Real-Life: Practice vs Theory in Product Development reaches 100 to 1,000 listeners per episode. Only the publisher has exact numbers.

Who is an ideal guest for Software vs Real-Life: Practice vs Theory in Product Development?

Software vs Real-Life: Practice vs Theory in Product Development typically books industry leaders. Typical guest background: Senior product and technology executives, experienced product leaders, entrepreneurs, and specialists who can speak from direct experience scaling, transforming, testing, or internationalizing software products. Common among recent guests: Leading product strategy or technology transformation; Scaling software products across markets; Modernizing legacy systems or enterprise technology. Recent guests include Florence Heyworth, Fabrice des Mazery, and Josef Starchfojt.

How hard is it to get booked on Software vs Real-Life: Practice vs Theory in Product Development?

Medium. Guests usually need solid credentials in the topic and an idea that fits the show.

What topics does Software vs Real-Life: Practice vs Theory in Product Development cover?

Recent episodes cover Product Management, Software Testing, Product Development, Enterprise Software, and Technology Strategy. Pitch an idea tied to one of these topics and mention a recent episode.