Retail Media Therapy

Publicly listed emails

hello@graceandco.works

viv@graceandco.works

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ROAS SPECIAL EP5: Albertson's iROAS retail media measurement secrets

September 30, 2026

Albertson's Media Collective iROAS Measurement SecretsHow much can the methodology behind iROAS change the story your retail media data tells?In this episode of Retail Media Therapy, Viv Craske takes a deep dive into iROAS measurement, exploring research from Albertsons Media Collective and Northwestern University’s Kellogg School of Management. The study examined 42 digital advertising campaigns and compared different approaches to measuring incremental return on ad spend.The results rev...

ROAS SPECIAL EP4: When and how to measure iROAS

September 23, 2026

What does incrementality really mean, and how can brands understand whether their retail media investment is actually driving growth? In this episode of Retail Media Therapy, Viv Craske and Colin Lewis are joined by Skye Frontier, EVP at Incremental, to unpack one of the most important topics in retail media measurement: incrementality.At its core, incrementality asks a simple but critical question: Would the sale have happened if the advertising had not happened? This counterfactual is at th...

ROAS SPECIAL EP3: Is ROAS The Root Of All Evil?

September 16, 2026

ROAS SPECIAL EP3: Is ROAS The Root Of All Evil?In this Retail Media & Measurement special episode with guest Andrew Lipsman, we ask the question: "Is ROAS helping retail media grow - or holding it back?" Is it, in fact the root of all evil in Retail Media and online advertising?In this special episode of Retail Media Therapy, Viv Craske and Colin Lewis are joined by retail media analyst and consultant Andrew Lipsman to question one of marketing's most influential metrics: ROAS (Return on ...

Mind the Model: The Modern Marketer's Guide to AI · Medium booking difficulty · 100 - 1,000 listeners

How do I get in touch with Retail Media Therapy?

Retail Media Therapy is hosted by Viv Craske and Colin Lewis. Its publicly listed emails are hello@graceandco.works and viv@graceandco.works. For guest bookings, the host or producer is usually the best person to reach. Podseeker helps you find direct host and producer contacts and pitch from your own inbox.

What is the email for Retail Media Therapy?

The publicly listed emails for Retail Media Therapy: hello@graceandco.works and viv@graceandco.works.

How many listeners does Retail Media Therapy have?

Podseeker estimates Retail Media Therapy reaches 100 to 1,000 listeners per episode. Only the publisher has exact numbers.

Who is an ideal guest for Retail Media Therapy?

Retail Media Therapy typically books industry leaders. Typical guest background: Senior retail media, commerce media, advertising, measurement, or marketing professionals with direct responsibility for strategy, network development, media investment, or commercial performance. Common among recent guests: Leading retail media or commerce media initiatives; Developing advertising measurement or incrementality frameworks; Building or scaling retail media network propositions. Recent guests include Mrunal Bhagat and Dean Harris.

How hard is it to get booked on Retail Media Therapy?

Medium. Guests usually need solid credentials in the topic and an idea that fits the show.

What topics does Retail Media Therapy cover?

Recent episodes cover Retail Media, Commerce Media, Advertising, Marketing, and Measurement. Pitch an idea tied to one of these topics and mention a recent episode.