North of Ordinary

Publicly listed emails

wayne.willis@shiftingviews.co.uk

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Why Not Bulgaria? Building Bridges from the Humber to the Black Sea.

October 07, 2026

What do Hull and Bulgaria have in common? More than you might think.On this episode of North of Ordinary, Tina Swann takes a different approach. Instead of focusing on one person, she looks at the people and businesses of Hull and the Humber as a collective.Her guest is Desi Miteva, Executive Director of the British Bulgarian Chamber of Commerce. Desi has led the bilateral chamber for almost 11 years, and it now has close to 300 vetted members. She brought a Bulgarian trade delegation to Hull...

Elevating Hull's Young Founders: Introducing 'Elevate' at The Mark Jones Centre.

October 01, 2026

What does it take to turn a good idea into a real business when you are just starting out? In this episode of North of Ordinary, Tina Swann sits down with Phoebe and Charlene from Hull City Council's Youth Enterprise and Microbusiness team. Their new home, Elevate @ Mark Jones MBE Centre on Hull's High Street, is a space built for new beginnings, named in honour of Mark Jones MBE, the city's former director of regeneration and a passionate advocate for young people and care leaver...

"Hull is a City That Gets in Your Skin": Council Leader, Mike Ross on What Makes Hull Extraordinary

September 22, 2026

What does it take to lead a city you weren't born in, and fall so deeply in love with it that you spend 25 years in public service fighting for it?In this episode of North of Ordinary, host Tina Swann sits down with Councillor Mike Ross, Leader of Hull City Council, for a candid and wide-ranging conversation about where Hull is, where it's heading, and what it will take to get there.Covering everything from the city's maritime heritage to Hull City's return to the Premier Leag...

Reject Mediocrity By Samuel Games · Medium booking difficulty · < 100 listeners

How do I get in touch with North of Ordinary?

North of Ordinary is hosted by Tina Swann. Its publicly listed email is wayne.willis@shiftingviews.co.uk. For guest bookings, the host or producer is usually the best person to reach. Podseeker helps you find direct host and producer contacts and pitch from your own inbox.

What is the email for North of Ordinary?

The publicly listed email for North of Ordinary: wayne.willis@shiftingviews.co.uk.

How many listeners does North of Ordinary have?

Podseeker estimates North of Ordinary reaches fewer than 100 listeners per episode. Only the publisher has exact numbers.

Who is an ideal guest for North of Ordinary?

North of Ordinary typically books working professionals with real expertise. Typical guest background: Regional founders, entrepreneurs, scale-up leaders, executives, investors, civic leaders, charity leaders, and established professionals with a substantive connection to Hull, East Yorkshire, or the Humber. Common among recent guests: Built or scaled a regional business; Led an organization or major local initiative; Delivered measurable community or regional impact. Recent guests include Mike Ross, Emily Collins, and Johnny Bottomley.

How hard is it to get booked on North of Ordinary?

Low. A guest with relevant expertise and a clear angle for its audience has a realistic chance.

What topics does North of Ordinary cover?

Recent episodes cover Business, Entrepreneurship, Regional Development, Scaling, and Digital Transformation. Pitch an idea tied to one of these topics and mention a recent episode.