Podcast artwork thumbnail for Love as a Strategy

Love as a Strategy

Jeff Ma

Booking Overview

This interview show focuses on humane leadership and workplace culture, featuring external guests such as experienced corporate leaders, leadership coaches, and organizational consultants. PR teams can credibly pitch practitioners with substantial leadership or coaching experience and practical insights on trust, accountability, communication, and team culture; booking difficulty is likely low to medium.

Metrics

Episodes: 210

Frequency: Irregular

Rating: 4.7/5.0

Estimated listeners: 100 - 1,000

Gender skew: Neutral

Listener location: USA

Instagram: 794 followers

Contact Information

Publicly listed emails

events@softway.com

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Host

Jeff Ma - Host of a Softway show about bringing humanity into the workplace.

Booking Intelligence

Booking Requirements

low
Typical Credentials:  
Substantial leadership, coaching, consulting, or senior corporate experience, with practical expertise in workplace culture and people-centered management.
Required Achievements:  
Senior leadership experience, Established coaching or consulting practice, Published work on leadership

Recent Guest Discussions

Leon Morales - Behavioral Insights, Psychological Safety, Team Performance, And Caring Feedback.

Vasanthan Ramakrishnan - Service-centered Leadership, Resilience, And Building A Human-centered Organizational Culture.

Alexis Dennard - Relationship-first Leadership, Empathy, Psychological Safety, And Organizational Culture.

Bruce Mayhew - Difficult Conversations, Vulnerability, Trust, And Leadership.

Patsy Feeman - Self-accountability, Clarity, Reliability, And Communicating Performance Expectations.

Recent Topics

Business, Leadership, Workplace Culture, Psychological Safety, Employee Engagement

Episodes

Here's the recent few episodes on
Love as a Strategy
:

S2E013 - Love as a Behavioral Insight Strategy with Leon Morales

October 08, 2026

In this episode of Love as a Strategy, host Jeff Ma sits down with Leon Morales, President and Chief Energy Officer at DNA Behavior International. Leon is a U.S. Air Force veteran with a long corporate career in finance, technology and operations at Cox Communications. He explains why psychological safety starts with knowing your natural strengths. He also tells the story of a 30-person university team whose new CFO wanted to replace them all. Small changes to who did which work turned the te...

S2E012 - Love as a Service-Centric Strategy with Vasanthan Ramakrishnan

August 20, 2026

In this episode, we sit down with Vasanthan "Vas" Ramakrishnan—entrepreneur, technologist, human rights advocate, and founder of Ascent HSI Advisory Partners. Vas shares his personal journey as a first-generation immigrant to the US, reflecting on how overcoming major hardships—including a life-altering car accident, job loss during the pandemic, and complex visa obstacles—shaped his resilience and fueled his passion for service.Tune in to gain actionable insights into building a ge...

S2E011 - Love as a Relationship Strategy with Alexis Dennard

August 06, 2026

In this episode of Love as a Strategy, we welcome a dynamic people-first corporate leader, Alexis Dennard, to discuss how bringing humanity, empathy, and authenticity into the workplace can transform organizational culture. With over 25 years of experience leading complex, large-scale supply chain operations, Alexis shares her unique "relationship-first" leadership philosophy, emphasizing why prioritizing the person over the transaction builds trust and drives performance. Tune in a...

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Love as a Strategy
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Frequently asked questions

Here's some frequently asked questions for
Love as a Strategy
:

How do I get in touch with Love as a Strategy?

Love as a Strategy is hosted by Jeff Ma. Its publicly listed email is events@softway.com. For guest bookings, the host or producer is usually the best person to reach. Podseeker helps you find direct host and producer contacts and pitch from your own inbox.

What is the email for Love as a Strategy?

The publicly listed email for Love as a Strategy: events@softway.com.

How many listeners does Love as a Strategy have?

Podseeker estimates Love as a Strategy reaches 100 to 1,000 listeners per episode. Only the publisher has exact numbers.

Who is an ideal guest for Love as a Strategy?

Love as a Strategy typically books working professionals with real expertise. Typical guest background: Substantial leadership, coaching, consulting, or senior corporate experience, with practical expertise in workplace culture and people-centered management. Common among recent guests: Senior leadership experience; Established coaching or consulting practice; Published work on leadership. Recent guests include Leon Morales, Vasanthan Ramakrishnan, and Alexis Dennard.

How hard is it to get booked on Love as a Strategy?

Low. A guest with relevant expertise and a clear angle for its audience has a realistic chance.

What topics does Love as a Strategy cover?

Recent episodes cover Business, Leadership, Workplace Culture, Psychological Safety, and Employee Engagement. Pitch an idea tied to one of these topics and mention a recent episode.

Publicly listed emails

events@softway.com

Looking for the right person? Join Podseeker to find direct host and producer contacts and manage your podcast outreach.

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