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How to Market Your Nonprofit

Lee Wochner

Booking Overview

This is a nonprofit marketing and management show that alternates practical solo episodes with interviews featuring nonprofit leaders and subject-matter professionals. Agencies could credibly pitch nonprofit executives and specialists in fundraising, marketing, privacy, or compliance who can offer actionable advice; booking appears accessible for qualified practitioners rather than requiring celebrity-level recognition.

Metrics

Episodes: 63

Frequency: Monthly

Rating: 5.0/5.0

Estimated listeners: < 100

Gender skew: Neutral

Listener location: USA

Instagram: 324 followers

Contact Information

Publicly listed emails

info@counterintuity.com

podcast@counterintuity.com

Looking for the right person? Join Podseeker to find direct host and producer contacts and manage your podcast outreach.

Host

Lee Wochner - Nonprofit leader and marketing agency owner with decades of experience running nonprofits, serving on boards, and working with nonprofit organizations.

Booking Intelligence

Booking Requirements

low
Typical Credentials:  
Nonprofit executives and professionals with relevant hands-on expertise who can share practical guidance on nonprofit marketing, fundraising, privacy, or compliance.
Required Achievements:  
Leadership of a nonprofit organization, Professional expertise in a field relevant to nonprofit operations

Recent Guest Discussions

Janice Weinman - Building Relationships That Help Attract Support, Engaging Donors, And Developing Artist Ambassadors.

Lauren Wu - Donor Data Protection, Privacy, And Cybersecurity Practices For Nonprofits.

Recent Topics

Business, Nonprofit Management, Nonprofit Marketing, Fundraising, Donor Relations

Episodes

Here's the recent few episodes on
How to Market Your Nonprofit
:

What to do when Taylor Swift calls

October 15, 2026

Education Through Music teaches music to about 20,000 kids a week in New York City public schools. That work caught the eye of Taylor Swift. Swift's publicist called ETM with a $2 million gift. ETM hadn't applied for it or asked for it.  In this episode of How to Market Your Nonprofit, ETM CEO Janice Weinman tells Lee Wochner about the moment the money arrived the next day. The office was "screaming and hugging and carrying on."  It wasn’t luck. Long before the call, ETM bui...

Stop spending your best hours on the wrong things

September 17, 2026

Last episode, we made the case that most nonprofit organizations could get better marketing results by subtracting and focusing: fewer channels, fewer tools, fewer asks.But what about you personally? How could you get more done by doing less? What we find over and over is this: Most nonprofit leaders don't need to work harder, but they do need to stop spending their best hours on the wrong things.Recently, two different executive directors confided in Lee that they're stuck. Both run ...

Do LESS marketing (but GET MORE)

August 21, 2026

Most nonprofit marketing advice adds to your list. More social posts, more email, more video, more tools, more data. In this episode of How to Market Your Nonprofit, Counterintuity's Lee Wochner argues the opposite: If your marketing results aren't adding up, the fix may be subtraction. Drawing on decades of running nonprofits, serving on boards, and working with hundreds of organizations, Lee walks through eight signs your team is doing too much, and what to do instead. Fewer tools. ...

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How to Market Your Nonprofit
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On The Ground · Medium booking difficulty · < 100 listeners

The Nonprofit MBA Podcast with Stephen Halasnik · Low booking difficulty · 100 - 1,000 listeners

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Frequently asked questions

Here's some frequently asked questions for
How to Market Your Nonprofit
:

How do I get in touch with How to Market Your Nonprofit?

How to Market Your Nonprofit is hosted by Lee Wochner. Its publicly listed emails are info@counterintuity.com and podcast@counterintuity.com. For guest bookings, the host or producer is usually the best person to reach. Podseeker helps you find direct host and producer contacts and pitch from your own inbox.

What is the email for How to Market Your Nonprofit?

The publicly listed emails for How to Market Your Nonprofit: info@counterintuity.com and podcast@counterintuity.com.

How many listeners does How to Market Your Nonprofit have?

Podseeker estimates How to Market Your Nonprofit reaches fewer than 100 listeners per episode. Only the publisher has exact numbers.

Who is an ideal guest for How to Market Your Nonprofit?

How to Market Your Nonprofit typically books working professionals with real expertise. Typical guest background: Nonprofit executives and professionals with relevant hands-on expertise who can share practical guidance on nonprofit marketing, fundraising, privacy, or compliance. Common among recent guests: Leadership of a nonprofit organization; Professional expertise in a field relevant to nonprofit operations. Recent guests include Janice Weinman and Lauren Wu.

How hard is it to get booked on How to Market Your Nonprofit?

Low. A guest with relevant expertise and a clear angle for its audience has a realistic chance.

What topics does How to Market Your Nonprofit cover?

Recent episodes cover Business, Nonprofit Management, Nonprofit Marketing, Fundraising, and Donor Relations. Pitch an idea tied to one of these topics and mention a recent episode.

Publicly listed emails

info@counterintuity.com

podcast@counterintuity.com

Looking for the right person? Join Podseeker to find direct host and producer contacts and manage your podcast outreach.

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