How I Wrote This

Publicly listed emails

b-gordon@kellogg.northwestern.edu

hiwtpod@gmail.com

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Ep. 33 - Transformer Models for Customer Journeys, with Zipei Lu and P.K. Kannan

October 14, 2026

Can the architecture behind large language models predict where a customer journey is headed? Zipei Lu (Baruch College) and P.K. Kannan (University of Maryland) treat a hospitality firm’s customer touchpoints like words in a sentence. They build a transformer whose attention patterns vary from customer to customer. They talk with co-host Brett Gordon about how the paper moved across journals before landing at JMR and what they learned from industry feedback.Lu, Zipei, and P.K. Kannan (2026), ...

Ep. 32 – Untangling Colorism with Tanuka Ghoshal and Tripat Gill

September 08, 2026

Eight years. Seven rounds of revision. And a first submission where every reviewer recommended reject. In this episode, JMR Co-Editor Karen Winterich talks with Tanuka Ghoshal (Baruch College) and Tripat Gill (Wilfrid Laurier University) about their paper, "The 'Dark Is Hardworking' Association: How Skin Tone Affects Perceptions of Service Providers in India." Colorism in India has long been documented as a fair-skin premium, but this research uncovers the opposite: darker s...

Ep. 31 - From Rejection to Recognition: The Story Behind Two JMR Award-Winning Papers

August 10, 2026

If you've submitted a paper, odds are that you’ve experienced rejection. Does that mean the idea is dead? Not necessarily. Sometimes it just needs the right angle, and the right review team, to become something bigger than you first imagined. Recorded during Summer AMA, this episode brings together the 2026 JMR award winners for a joint conversation with Karen Winterich and Brett Gordon. First, Shiri Melumad and Robert J. Meyer discuss their Paul E. Green/Vithala R. Rao Award–winning pape...

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How do I get in touch with How I Wrote This?

How I Wrote This is hosted by Brett Gordon and Karen Winterich. Its publicly listed emails are b-gordon@kellogg.northwestern.edu and hiwtpod@gmail.com. For guest bookings, the host or producer is usually the best person to reach. Podseeker helps you find direct host and producer contacts and pitch from your own inbox.

What is the email for How I Wrote This?

The publicly listed emails for How I Wrote This: b-gordon@kellogg.northwestern.edu and hiwtpod@gmail.com.

How many listeners does How I Wrote This have?

Podseeker estimates How I Wrote This reaches 100 to 1,000 listeners per episode. Only the publisher has exact numbers.

Who is an ideal guest for How I Wrote This?

How I Wrote This typically books rising experts. Typical guest background: Academic researchers who have authored scholarly marketing papers, along with occasional journal editors. Guests’ work is typically published in or closely connected to academic marketing journals. Common among recent guests: Authorship of scholarly marketing research; Publication in academic marketing journals; Research awards or journal editorial leadership in some cases. Recent guests include P.K. Kannan, Zipei Lu, and Tripat Gill.

How hard is it to get booked on How I Wrote This?

Medium. Guests usually need solid credentials in the topic and an idea that fits the show.

What topics does How I Wrote This cover?

Recent episodes cover Business, Marketing, Marketing Research, Consumer Behavior, and Academic Publishing. Pitch an idea tied to one of these topics and mention a recent episode.